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Everything But the Coffee: Learning about America from Starbucks

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Everything But the Coffee: Learning about America from Starbucks Cover

 

Synopses & Reviews

Publisher Comments:

Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Coffee probes the company's psychological, emotional, political, and sociological power to discover how Starbucks' explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks' appeal lies not in the product it sells but in the easily consumed identity it offers.

Synopsis:

“Simon knows more about Starbucks—and about why so many Americans find perfection in their lattes—than anyone. He connects our deepest desires to be good, smart, ethical consumers with our equally strong yearning to consume in an authentic way. Our coffee, Simon shows, is us.”—Sharon Zukin, author of Naked City

About the Author

Bryant Simon is Professor of History and the Director of American Studies at Temple University and the author, most recently, of Boardwalk Dreams: Atlantic City and the Fate of Urban America.

Table of Contents

Acknowledgments ix

Introducing the Starbucks Moment 1

1. Real Coffee 21

2. Predictability the Individual Way 58

3. It Looks like a Third Place 82

4. Self-Gifting and Retail Therapy 122

5. Hear Music for Everyday Discoverers 149

6. Not-So-Green Cups 173

7. Sleeping Soundly in the Age of Globalization 201

Afterword 239

A Note on the Research 247

Notes 253

Selected Bibliography 279

Index 289

Product Details

ISBN:
9780520269927
Author:
Simon, Bryant
Publisher:
University of California Press
Subject:
Sociology - General
Copyright:
Edition Description:
Trade Paper
Publication Date:
20110231
Binding:
TRADE PAPER
Language:
English
Pages:
320
Dimensions:
9 x 6 x 0.75 in 0.15 lb

Related Subjects

Biography » General
Business » General
Business » History and Biographies
Business » Management
Business » Writing
Cooking and Food » Beverages » Tea and Coffee
History and Social Science » Economics » General
History and Social Science » Sociology » American Studies
History and Social Science » Sociology » General

Everything But the Coffee: Learning about America from Starbucks New Trade Paper
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Product details 320 pages University of California Press - English 9780520269927 Reviews:
"Synopsis" by ,
“Simon knows more about Starbucks—and about why so many Americans find perfection in their lattes—than anyone. He connects our deepest desires to be good, smart, ethical consumers with our equally strong yearning to consume in an authentic way. Our coffee, Simon shows, is us.”—Sharon Zukin, author of Naked City
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