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Using Google Adwords and Adsense (Using)

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Using Google Adwords and Adsense (Using) Cover

 

Synopses & Reviews

Publisher Comments:

Using Google AdWords and AdSense is a customized, media-rich learning experience designed to help new users master Google AdWords and AdSense quickly, and get the most out of it, fast! It starts with a concise, friendly, straight-to-the-point guide to Google AdWords and AdSense. This book is fully integrated with an unprecedented collection of online learning resources: online video, screencasts, podcasts, and additional web content, all designed to reinforce key concepts and help you achieve real mastery. The book and online content work together to teach everything mainstream Google AdWords and AdSense users need to know. This practical, approachable coverage guides you through mastering Google AdWords and AdSense topics including: " The basics of how Pay-Per-Click (PPC) Advertising works " How to fine tune ads and the keywords users purchase " How to insert ads, monitor performance and create an online advertising plan " How to set a budget, create ads and most importantly, how to earn some bank.

 

  • Practical, approachable coverage that completely flattens the AdWords and Adsense learning curve
  • Tightly integrated with online video, screencast tutorials, podcasts, and more: the total learning experience for new Google AdWords and Adsense users
  • AdWords and AdSense hold a 75% share of the Pay-Per-Click Advertising market and generate more than $21 billion in ad revenue annually
  • Book News Annotation:

    Written for all levels of users, this guide walks through using Google's AdSense program, which places relevant ads on your web pages, and Google's AdWords program, which displays your ads when people search for a similar topic on Google's search site. The book begins with an overview of how pay-per-click advertising works, then provides step-by-step directions illustrated by b&w screenshots. Each section ends with ten tips for increasing revenue and performance. No prior online advertising experience required, but readers should know technical basics of running a web site, such as HTML coding. A companion web site contains podcast discussions, videos demonstrating tasks, and directions for more advanced tasks not covered in the book. Miller has written other books on computing. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)

    Synopsis:

    Designed to help new users master Google AdWords and AdSense quickly, this book starts with a concise, friendly, straight-to-the-point guide. It is fully integrated with an unprecedented collection of online learning resources.

    Synopsis:

    Get comfortable with Google AdWords and AdSense. Don’t just read about it: See it and hear it with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection–no books to carry, content updated, and the benefit of video and audio learning. Way more than just a book, this is all the help you’ll ever need where you want, when you want!

     

    learn fast, learn easy, using web, video, and audio

     

    Show Me video walks through tasks you’ve just got to see–including bonus advanced techniques

     

    Tell Me More audio delivers practical insights straight from the experts

     

    About the Author

    Michael Miller has written more than 90 non-fiction how-to books over the past two decades, including Que's Absolute Beginner's Guide to Computer Basics, Speed It Up! A Non-Technical Guide for Speeding Up Slow Computers, and How Microsoft Windows Vista Works. Collectively, his books have sold more than 1 million copies worldwide. He has established a reputation for clearly explaining technical topics to non-technical readers, and for offering useful real-world advice about complicated topics.

    Table of Contents

    1. How Pay Per Click Advertising Works

    Product Details

    ISBN:
    9780789743954
    Author:
    Miller, Michael
    Publisher:
    Que
    Subject:
    Computer graphics
    Subject:
    Web - General
    Subject:
    Marketing - General
    Subject:
    Computer Graphics - General
    Subject:
    Internet - World Wide Web
    Subject:
    Business;Marketing
    Copyright:
    Edition Description:
    Trade paper
    Series:
    Using
    Publication Date:
    June 2010
    Binding:
    TRADE PAPER
    Grade Level:
    General/trade
    Language:
    English
    Illustrations:
    Y
    Pages:
    336
    Dimensions:
    9.10x6.06x.68 in. 1.00 lbs.
    Media Run Time:
    AUDIO: Understanding search engine marketing.

    Related Subjects

    Business » Advertising
    Business » General
    Business » Marketing
    Computers and Internet » Internet » General
    Computers and Internet » Internet » Marketing
    Computers and Internet » Internet » Web Publishing
    Computers and Internet » Internet » eCommerce

    Using Google Adwords and Adsense (Using) Used Trade Paper
    0 stars - 0 reviews
    $17.50 In Stock
    Product details 336 pages Que - English 9780789743954 Reviews:
    "Synopsis" by , Designed to help new users master Google AdWords and AdSense quickly, this book starts with a concise, friendly, straight-to-the-point guide. It is fully integrated with an unprecedented collection of online learning resources.
    "Synopsis" by ,

    Get comfortable with Google AdWords and AdSense. Don’t just read about it: See it and hear it with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection–no books to carry, content updated, and the benefit of video and audio learning. Way more than just a book, this is all the help you’ll ever need where you want, when you want!

     

    learn fast, learn easy, using web, video, and audio

     

    Show Me video walks through tasks you’ve just got to see–including bonus advanced techniques

     

    Tell Me More audio delivers practical insights straight from the experts

     

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