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Swoosh: The Unauthorized Story of Nike and the Men Who Played There

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Swoosh: The Unauthorized Story of Nike and the Men Who Played There Cover

 

Synopses & Reviews

Publisher Comments:

The unauthorized national-bestselling sensation revealing the absorbing story of the rise, fall, and recovery of Nike, by a former employee and a Los Angeles Times reporter.

Synopsis:

The unauthorized national-bestselling sensation revealing the absorbing story of the rise, fall, and recovery of Nike, by a former employee and a Los Angeles Times reporter.

About the Author

J.B. (Julie) Strasser was Nike's first advertising manager. In 1982, she married Rob Strasser, one of the men who helped build the company and who Phil Knight's close crony until he resigned in 1987. Laurie Becklund (Julie's sister) has worked as a sportswriter, columnist and reporter. For the past thirteen years she has been a staff writer at the Los Angeles Times.

Product Details

ISBN:
9780887306228
Author:
J. B. Strasser and Laurie Becklund
Publisher:
HarperBusiness
With:
Becklund, Laurie
Author:
Becklund, Laurie
Author:
Strasser, Julie
Author:
by J. B. Strasser
Author:
Strasser, J. B.
Location:
New York :
Subject:
History
Subject:
Sports
Subject:
Corporate History
Subject:
Infrastructure
Subject:
Sporting goods
Subject:
Sporting goods industry.
Subject:
Sporting goods industry -- United States -- History.
Subject:
Corporate & Business History
Subject:
Corporate & Business History - General
Subject:
General Business & Economics
Subject:
Nike (Firm) - History
Subject:
Sporting goods industry -- United States.
Subject:
business, business plans
Copyright:
Edition Description:
Trade PB
Series Volume:
no. 21
Publication Date:
19930431
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
592
Dimensions:
7.96x5.38x1.47 in. .97 lbs.

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Related Subjects

Business » Business Plans
Business » Business Profiles
Business » General
Business » History and Biographies
Business » Management

Swoosh: The Unauthorized Story of Nike and the Men Who Played There New Trade Paper
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Product details 592 pages HarperBusiness - English 9780887306228 Reviews:
"Synopsis" by , The unauthorized national-bestselling sensation revealing the absorbing story of the rise, fall, and recovery of Nike, by a former employee and a Los Angeles Times reporter.
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