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Designing the Digital Experience: How to Use Experience Design Tools & Techniques to Build Websites Customers Love

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Designing the Digital Experience: How to Use Experience Design Tools & Techniques to Build Websites Customers Love Cover

 

Synopses & Reviews

Publisher Comments:

Written for creative, tech-savvy, and business-minded individuals who want to increase the accessibility of their websites, this sensible guidebook explains the concepts behind designing experiences on the internet. From helping customers quickly find information and make their purchases to clearly communicating needs and interests, this resource will not only develop consumer loyalty but will encourage them to spread the word about the sites they frequent. Focusing on the three key areas of structure, community, and customers, designers will enable clients to focus on their own goals rather than on difficulties in navigating. Also included are tips on how to generate conversations with blogs, wikis, and podcasting to create a personal touch.

Book News Annotation:

While many web development guides concentrate on the software applications needed to build sites, this book takes a look at "experience design" and why developers should think more about ease of use than a multitude of technological features. King, the Digital Branch Manager of the Topeka & Shawnee County Library in Kansas, has written this book for web developers who are looking to enhance the customer's experience with ordering and browsing online, stressing the fact that Internet consumers are looking for a pleasant and positive shopping environment as well as bargains. The guide is divided into three sections that explore the structure, sense of community and customer focus of websites, and how viral marketing and customer journey mapping are revolutionizing online shopping. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

About the Author

David Lee King is the digital branch and services manager at the Topeka and Shawnee County Public Library. He is the coauthor of the “Internet Spotlight” column in Public Libraries Magazine and was named a "Mover and Shaker" by Library Journal. He lives in Topeka, Kansas.

Product Details

ISBN:
9780910965835
Subtitle:
How to Use Experience Design Tools and Techniques to Build Web Sites Customers Love
Author:
King, David Lee
Publisher:
Information Today, Inc.
Subject:
Electronic Commerce
Subject:
Internet - Web Site Design
Subject:
Design
Subject:
Web sites
Subject:
Interactive multimedia
Subject:
Web - Page Design
Subject:
Web sites -- Design.
Subject:
Internet-eBusiness
Copyright:
Edition Description:
Trade Paper
Publication Date:
20081001
Binding:
Paperback
Language:
English
Illustrations:
Y
Pages:
224
Dimensions:
9.25 x 7 x 0.45 in 1 lb

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Related Subjects

Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web » Site Design
Computers and Internet » Internet » eCommerce

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