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Five Stars: Putting Online Reviews to Work for Your Business

by

Five Stars: Putting Online Reviews to Work for Your Business Cover

 

Synopses & Reviews

Publisher Comments:

The Smart Business Guide to Online Reviews

From Yelp to Google to e-commerce websites, online reviews have the power to attractnew customers and encourage sales. With this comprehensive,hands-on guide, you'll quickly get upto speed on the tools, tactics andtechniques to cultivate positive reviews, show them off, and learn fromcustomer feedback to improve your business. You'll also learn the mosteffective methods for dealing with negative reviews, so that you can view them as an opportunity, not a catastrophe. With greater visibility and bettercontrolof your online reputation, you can finally let your reviews drive successfor your business!

  • Get inside the heads of reviewersand understand what triggers positive and negative reviews
  • Harness customer insights by monitoring feedback and learning from your reviews
  • Follow key steps to bring in morepositive reviews and prevent negative ones
  • Create a successful action planutilizing best practices and need-to-know tips
  • Turn negative reviews into marketing opportunities with strategic responses
  • Show off your positive reviews toensure that they're found
  • Maintain momentum to continue tobring in new customers

Praise for Five Stars

This comprehensive book shows savvy business owners and marketers the techniques for getting the absolute most from online reviews. Apply these winning strategies and proven processes to gain visibility and customers.

Andrew Shotland, localseoguide.com

Five Stars spills the secrets for getting, managing, and leveraging customer reviews to influence stronger reputations, higher pricing, and positive purchase decisions. It's a goldmine!

Barbara Findlay Schenck, Author of Branding For Dummies and Small Business Marketing Kit For Dummies

Your online reputation is in the hands of your customers. Make great use of this book in understanding how that might work best for you.

Chris Brogan, Publisher of Owner magazine and Coauthor of Trust Agents

This guide provides a handy road map to turning your customers' opinions into an effective marketing tool. It is a worthwhile investment for any business.

Gwen Moran, Award-Winning Small Business Expert and Author

Synopsis:

Create positive visibility for your business with this essential roadmap

Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Five Stars is the perfect guide to a timely and crucial marketing tactic for today's savvy small business owners and marketers. Find out how to get more (and better) online reviews for your business, track and monitor them, leverage them effectively in social media and elsewhere, and handle negative reviews with aplomb.

Packed with tools, techniques, and great case studies, this practical book is what you need to grab the reins, shape the online conversation, and get reviews that sell.

  • Shows you how to get and leverage online reviews from websites such as Yelp and niche sites related to your business
  • Explains tools, techniques, and tactics you can use to start shaping conversations and building positive visibility
  • Demystifies a complex topic, empowering you to make the most of this valuable marketing tactic
  • Written by the expert author team of the popular and practical SEO_An Hour a Day books; the authors offer a similar task-based approach to help you succeed

If you're a retail, service, or e-commerce marketer, you won't want to miss Five Stars: Putting Online Reviews to Work for Your Business.

Synopsis:

While most businesses know the importance of online reviews on sites such as Yelp.com, they have no clue how to grab the reins and help shape the conversation around their service or product. This detailed, comprehensive guide covers the tools, tactics, and techniques for getting and leveraging reviews to increase sales. Featuring the same conversational, empowering tone that helped make the authors’ SEO: An Hour a Day  books best-sellers, Five Stars is a concise yet comprehensive reference for small business owners, marketers, and social media managers that covers everything from getting more and better reviews, using tools to track and monitor  reviews on such sites as Yelp.com, how to integrate reviews on their own sites, leverage this content in social media and other channels, and such other crucial topics as handling negative reviews and leveraging mobile’s impact. Featuring detailed commentary, great how-tos and fascinating case studies, this unique book is sure to help today’s savvy marketing practitioners capitalize on this important content marketing practice.

About the Author

Online marketing consultants Gradiva Couzin and Jennifer Grappone have improved the online presence of a wide variety of companies in entertainment, software, local services, non-profit, and retail for over a decade. They develop and implement thoughtful, results-oriented strategies for SEO, social media, and paid search by combining good writing, compelling content, search-friendly site design, and usability.

Table of Contents

Introduction xv

Chapter 1 You Are Here: Understanding Your Opportunity 1

Online Reviews: An Important Marketing Channel 2

Know Where You Fit In and How to Focus  5

Brick and Mortar 5

E-commerce Retailers 8

Manufacturers, Brands, Software 9

Destinations and Activities 12

Service Providers 14

Charities, Nonprofits, Civic and Community Organizations 18

Chapter 2 The Online Reviews Landscape 21

Types of Online Reviews 22

Types of Review Sites, Platforms, and Services 27

Review Sites 28

Social Commerce/Product Review Platforms 33

E-Commerce Merchant Review Collection Services 36

Shopping Comparison Sites and Online Travel Agents 40

Reputation Management Services 45

Local Search 51

Fake Reviews 54

The Scale of Fake Reviews 54

Love for Sale 55

The Fight against Fake Reviews 57

Chapter 3 Understanding Reviewers and Reviews 61

Who Are the Reviewers? 62

Reviewer Demographics 62

Power Reviewers 63

Paid or Fake Reviewers 65

What Triggers a Review? 68

Being Asked 68

Social and Emotional Motivations 68

Customer Experiences That Trigger Reviews 70

Influencing Factors in Reviews  71

Variety and Volume 72

Reviewer Identity 73

Freshness 78

Chapter 4 Monitoring and Learning from Your Reviews 81

Why Monitor Reviews? 82

Review Monitoring for Best Results  83

Review Monitoring Tools  84

Learn from Your Reviews 99

An Honest Assessment 100

Taking Action 101

Chapter 5 How to Get More Reviews 105

Tools and Techniques for Getting New Reviews 106

Cultivating a Word-of-Mouth Mentality 121

Authenticity and Ethics 132

Staying Outside the Spam Filter 133

Staying on the Right Side of the Law 137

Complying with Terms of Service 139

Chapter 6 Review Venues: Need-to-Know Tips for Your Action Plan 145

Yelp 146

Claiming Your Listing 146

Filtering and Reviewer Verification 151

Troubleshooting and Support 153

Communicating with Reviewers 155

Promotion and Advertising Opportunities 156

Showing Off Your Reviews 165

Monitor and Measure 166

Google+ Local 168

Sorting Out Google’s Services 170

Who Sees Google+ Local Listings? 171

Claiming Your Listing 173

Filtering and Reviewer Verification 176

Communicating with Reviewers 178

Troubleshooting and Support 179

Increasing Your Visibility 182

Closing the Loop 184

TripAdvisor 185

Claiming Your Listing 186

Filtering and Reviewer Verification 187

Communicating with Reviewers 187

Increasing Your Visibility 189

Support 193

Angie’s List  193

Claiming Your Listing 194

Filtering and Reviewer Verification 196

Communicating with Reviewers 196

Increasing Your Visibility 197

Troubleshooting and Support 199

ResellerRatings . 200

Claiming Your Listing 202

Gathering Reviews 203

Managing Your Reviews 204

Bazaarvoice 205

Collecting and Displaying Customer Feedback 206

SEO Factors 208

Moderating and Responding 208

Alerts and Intelligence 210

Chapter 7 Navigating Negative Reviews 213

Discouraging Negative Reviews  214

Check In With Customers 215

Provide Nonreview Paths for Common Complaints 216

Set Realistic Expectations 217

Broadcast Your Willingness to Listen and to Correct Issues 219

Create a Process for Learning from Negative Feedback 220

Responding to Negative Reviews  221

Before You Respond 222

Public and Private Responses 224

Building Your Response 225

Responding in Social Media 233

Redress and Removal  237

Why It’s Not Easy to Sue Review Sites 237

When Can a Review Be Removed? 238

Chapter 8 Showing Off and Being Found 243

Show Off Your Reviews  244

Badges and Widgets 244

Review Excerpts 246

Visibility on E-commerce Sites 249

Amplification in Social Media 250

Testimonials and Case Studies 252

Marketing Communications 253

At Your Physical Location 254

Improve Your Search Results  257

Branded Search Results 257

Rich Snippets 261

AdWords Seller Rating Stars 263

Product Reviews and SEO 266

Chapter 9 Maintaining Your Momentum 269

Developing Your Plan  270

Local Businesses: Find and Update Your Presence on Review Venues 270

E-commerce Sites and Brands: Make the Most of Product Reviews 272

All Businesses: Monitor Your Reviews 273

All Businesses: Use Feedback to Improve 274

All Businesses: Respond to Reviews 275

All Businesses: Encourage New Reviews and Leverage the Ones You Have 275

Power Moves for a Time-Strapped Small Business 276

Reaching for the Stars 280

Index 283

Product Details

ISBN:
9781118689448
Author:
Couzin, Gradiva
Publisher:
Sybex
Author:
Grappone, Jennifer
Subject:
Internet - General
Subject:
Internet Business
Subject:
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building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
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building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
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building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
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using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
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using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
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building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
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using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
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building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
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using social media for marketing; how to use
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Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Subject:
building online reviews; how to build online reviews; leveraging online reviews; how to leverage online reviews; online reviews strategies; online reviews tactics; online reviews and revenue; online review tactics;  online reviews tools; online revie
Subject:
using social media for marketing; how to use social media for business; how to use social media for marketing; advantages of using social media for business; social media marketing strategy; social media strategies; social media marketing management; soci
Copyright:
Publication Date:
20140121
Binding:
TRADE PAPER
Language:
English
Pages:
312
Dimensions:
233.7 x 186.7 x 15.7 mm 14.72 oz

Related Subjects

Business » General
Business » Management
Business » Writing
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Marketing
Computers and Internet » Internet » Web Publishing
Health and Self-Help » Health and Medicine » Medical Specialties
Health and Self-Help » Self-Help » General
History and Social Science » World History » General
Science and Mathematics » Mathematics » General

Five Stars: Putting Online Reviews to Work for Your Business New Trade Paper
0 stars - 0 reviews
$29.99 In Stock
Product details 312 pages Sybex - English 9781118689448 Reviews:
"Synopsis" by , Create positive visibility for your business with this essential roadmap

Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Five Stars is the perfect guide to a timely and crucial marketing tactic for today's savvy small business owners and marketers. Find out how to get more (and better) online reviews for your business, track and monitor them, leverage them effectively in social media and elsewhere, and handle negative reviews with aplomb.

Packed with tools, techniques, and great case studies, this practical book is what you need to grab the reins, shape the online conversation, and get reviews that sell.

  • Shows you how to get and leverage online reviews from websites such as Yelp and niche sites related to your business
  • Explains tools, techniques, and tactics you can use to start shaping conversations and building positive visibility
  • Demystifies a complex topic, empowering you to make the most of this valuable marketing tactic
  • Written by the expert author team of the popular and practical SEO_An Hour a Day books; the authors offer a similar task-based approach to help you succeed

If you're a retail, service, or e-commerce marketer, you won't want to miss Five Stars: Putting Online Reviews to Work for Your Business.

"Synopsis" by , While most businesses know the importance of online reviews on sites such as Yelp.com, they have no clue how to grab the reins and help shape the conversation around their service or product. This detailed, comprehensive guide covers the tools, tactics, and techniques for getting and leveraging reviews to increase sales. Featuring the same conversational, empowering tone that helped make the authors’ SEO: An Hour a Day  books best-sellers, Five Stars is a concise yet comprehensive reference for small business owners, marketers, and social media managers that covers everything from getting more and better reviews, using tools to track and monitor  reviews on such sites as Yelp.com, how to integrate reviews on their own sites, leverage this content in social media and other channels, and such other crucial topics as handling negative reviews and leveraging mobile’s impact. Featuring detailed commentary, great how-tos and fascinating case studies, this unique book is sure to help today’s savvy marketing practitioners capitalize on this important content marketing practice.
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