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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Cover

 

Synopses & Reviews

Publisher Comments:

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.

Synopsis:

A new product, a new service, a new company, a new division, a new anything—where there's a will, Guy Kawasaki shows the way with his essential steps to launching one's dreams.

About the Author

Guy Kawasaki, author of "The Macintosh Way, " is the former director of software product management at Apple Computer, Inc. He later started a Macintosh software company and is currently a marketing consultant and columnist for "MacUser Magazine." He has a BA from Stanford University and an MBA from the University of California at Los Angeles.

Product Details

ISBN:
9781400110636
Author:
Kawasaki, Guy
Publisher:
Tantor Audio
Read by:
Boehmer, Paul
Read:
Boehmer, Paul
Narrated by:
Boehmer, Paul
Narrated:
Boehmer, Paul
Author:
Kawasaki, Guy
Author:
Boehmer, Paul
Location:
Old Saybrook
Subject:
New Business Enterprises
Subject:
Entrepreneurship
Subject:
Business-Start Up Business
Subject:
General Business & Economics
Edition Description:
Unabridged,Unabridged CD
Publication Date:
20090131
Binding:
COMPACT DISC
Language:
English
Dimensions:
5.3 x 6.4 x 1.1 in 0.4 lb

Related Subjects

Business » Small Businesses » General
Business » Start Up Business

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything New Compact Disc
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Product details pages Tantor Media - English 9781400110636 Reviews:
"Synopsis" by , A new product, a new service, a new company, a new division, a new anything—where there's a will, Guy Kawasaki shows the way with his essential steps to launching one's dreams.
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