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We First: How Brands and Consumers Use Social Media to Build a Better World
Synopses & Reviews
A social media expert with global experience with many of the world's biggest brands—including Nike, Toyota, and Motorola—Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé, as well as a bold plan for how corporations need to rethink their strategies.
Social media expert Simon Mainwaring details a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit while creating sustainable social change.
About the Author
JOHN LEE is a well-known herbalist, who practices in North Carolina and lectures widely.
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