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We First: How Brands and Consumers Use Social Media to Build a Better World

We First: How Brands and Consumers Use Social Media to Build a Better World Cover

 

Synopses & Reviews

Publisher Comments:

A social media expert with global experience with many of the world's biggest brands—including Nike, Toyota, and Motorola—Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.

These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé, as well as a bold plan for how corporations need to rethink their strategies.

Synopsis:

Social media expert Simon Mainwaring details a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit while creating sustainable social change.

About the Author

JOHN LEE is a well-known herbalist, who practices in North Carolina and lectures widely.

Product Details

ISBN:
9781452633855
Subtitle:
How Brands and Consumers Use Social Media To Build a Better World
Publisher:
Tantor Audio
Author:
n H.
Author:
Lee, Jo
Author:
Lee, John
Author:
Mainwaring, Simon
Location:
Old Saybrook
Subject:
General Business & Economics
Subject:
Business - General
Edition Description:
Unabridged,Library - Unabridged CD
Publication Date:
20110830
Binding:
CD-audio
Language:
English
Dimensions:
6.4 x 6.7 x 0.9 in 0.7 lb

Related Subjects

Business » Customer Service
Business » General
Business » Management
Business » Manufacturing and Product Development
Computers and Internet » Internet » Web » Social Networking

We First: How Brands and Consumers Use Social Media to Build a Better World
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$ In Stock
Product details pages Tantor Media - English 9781452633855 Reviews:
"Synopsis" by , Social media expert Simon Mainwaring details a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit while creating sustainable social change.
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