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Popular Print and Popular Medicine: Almanacs and Health Advice in Early America (Studies in Print Culture and the History of the Book)

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Popular Print and Popular Medicine: Almanacs and Health Advice in Early America (Studies in Print Culture and the History of the Book) Cover

 

Synopses & Reviews

Publisher Comments:

In this innovative study of the relationship between popular print and popular attitudes toward the body, health, and disease in antebellum America, Thomas A. Horrocks focuses our attention on a publication long neglected by scholars--the almanac. Approaching his subject as both a historian of the book and a historian of medicine, Horrocks contends that the almanac, the most popular secular publication in America from the late eighteenth century to the first quarter of the nineteenth, both shaped and was shaped by early Americans' beliefs and practices pertaining to health and medicine. Analyzing the astrological, therapeutic, and regimen advice offered in American almanacs over two centuries, and comparing it with similar advice offered in other genres of popular print of the period, Horrocks effectively demonstrates that the almanac was a leading source of health information in America prior to the Civil War. He contends that the almanac was an integral component of a complicated, fragmented, semi-vernacular health literature of the period, and that the genre played a leading role in disseminating astrological health advice as well as shaping contemporary and future perceptions of astrology. In terms of therapeutic and regimen advice, Horrocks asserts that the almanac performed a complementary role, confirming and reinforcing traditional beliefs and practices. By analyzing the almanac as a cultural artifact that represents a time, a place, and a certain set of assumptions and beliefs, he demonstrates that the genre can provide a lens through which scholars may examine early American attitudes and practices concerning their health in particular and American popular culture in general.

Product Details

ISBN:
9781558496569
Author:
Horrocks, Thomas A.
Publisher:
University of Massachusetts Press
Subject:
History
Subject:
Almanacs, American
Subject:
Encyclopedias
Subject:
United States - 18th Century
Subject:
United States - Antebellum Era
Subject:
Medicine, Popular -- History -- 18th century.
Subject:
Medicine, Popular -- History -- 19th century.
Subject:
US History - 20th Century
Subject:
US History-19th Century
Copyright:
Edition Description:
Hardcover
Series:
Studies in Print Culture and the History of the Book
Publication Date:
20080831
Binding:
Hardcover
Language:
English
Illustrations:
Y
Pages:
221
Dimensions:
9.10x6.20x.90 in. 1.05 lbs.

Related Subjects

» Health and Self-Help » Health and Medicine » General
» Health and Self-Help » Health and Medicine » General Medicine
» Health and Self-Help » Health and Medicine » History of Medicine
» History and Social Science » US History » 19th Century
» History and Social Science » World History » General
» Humanities » Literary Criticism » General

Popular Print and Popular Medicine: Almanacs and Health Advice in Early America (Studies in Print Culture and the History of the Book) New Hardcover
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Product details 221 pages University of Massachusetts Press - English 9781558496569 Reviews:
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