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Laundromatby Snorri Bros. (pht)
Synopses & Reviews
Laundromats are a quintessential part of the New York City landscape and elementary to many city dwellers' lives. They are the dependable and unheralded heroes who keep hundreds of thousands happy in their clean, pressed clothes and asleep in crisp linens.
The colorful, idiosyncratic, sometimes messy, and often personalized storefronts of the city's laundromats tell us many stories if we care to look. There's of course the social, cultural, and economic story of each neighborhood, but also the story of commercial storefront design: the traditions and trends in displays, awnings, lettering, and colors. And then there's the personal story of each proprietor in these (mostly) mom-and-pop businesses. How they choose to decorate their windows, what kind of announcements, flags, and symbols they diplay all reveal something intimate about their owners. Neighborhood laundromats are one of the last holdouts of the disappearing storefronts of New York City as small shops are driven out of business by chains and deep-pocketed merchants. Someday soon there could be far fewer of these ugly ducklings and another genuine part of New York's street life will be erased from memory.
These laundromats were photographed from 2008 to 2012 and represent all five New York boroughs and most of its neighborhoods.
About the Author
The Snorri Bros. are a directing/creative team in the commercial industry. Their sharp and unique vision and style has given them a steady and loyal fan base in the advertising world. Their clients are the top ad agencies across the world and they've done campaigns for many of the world's most recognized brands such as BMW, Sprint, Mercedes Benz, Verizon, Apple, Panasonic, Motorola, and Dell. Currently they are developing a couple of feature film projects while juggling the commercial world and odd side projects like this book.
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