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Markets of One: Creating Customer-Unique Value Through Mass Customization (Harvard Business Review)

Markets of One: Creating Customer-Unique Value Through Mass Customization (Harvard Business Review) Cover

 

Synopses & Reviews

Book News Annotation:

A collection of 10 Harvard Business Review articles chronicling the evolution of business competition from mass markets to the creation of customer-unique value through mass customization. Articles examine changes in strategy and operations approaches, and look at the transformation from focus on market share to measuring customer share and from marketing to the masses to cultivating learning relationships with each customer. Gilmore and Pine are cofounders of Strategic Horizons LLP, and authors of a book on business.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Through this collection of ten articles from "Harvard Business Review", the editors show how companies are increasingly customizing their offerings to meet the unique needs of individual customers, resulting in a shift from mass markets to markets of one.

Product Details

ISBN:
9781578512386
Subtitle:
Creating Customer-Unique Value Through Mass Customization
Other:
Gilmore, James H.
Author:
Pine, B. Joseph, II
Author:
Gilmore, James H.
Author:
Pine, B. Joseph
Other:
Pine, B. Joseph, II
Publisher:
Harvard Business Review Press
Location:
Boston, Mass. :
Subject:
Marketing - General
Subject:
Customer Service
Subject:
Product management
Subject:
Production & Operations Management
Subject:
Flexible manufacturing systems
Subject:
Relationship marketing
Subject:
Manufacturing
Edition Description:
Trade Cloth
Series:
Harvard Business Review Book
Series Volume:
1811-S
Publication Date:
20000201
Binding:
Hardback
Language:
English
Illustrations:
Yes
Pages:
210
Dimensions:
9.5 x 6.4 in 18.2 oz

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Markets of One: Creating Customer-Unique Value Through Mass Customization (Harvard Business Review)
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Product details 210 pages Harvard Business School Press - English 9781578512386 Reviews:
"Synopsis" by , Through this collection of ten articles from "Harvard Business Review", the editors show how companies are increasingly customizing their offerings to meet the unique needs of individual customers, resulting in a shift from mass markets to markets of one.
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