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Soft Power: The Means to Success in World Politics

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Soft Power: The Means to Success in World Politics Cover

 

Synopses & Reviews

Publisher Comments:

Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies.

Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.

Synopsis:

What must the United States do to remain the global superpower—and stop alienating the rest of the world? The author of The Paradox of American Power has one clear answer: soft power.

About the Author

Joseph S. Nye, Jr., Dean of the Kennedy School of Government at Harvard University, was Chairman of the National Intelligence Council and Assistant Secretary of Defense in the Clinton administration. He is the author of several books, including The Paradox of American Power: Why the World's Only Superpower Can't Go It Alone and Bound to Lead: The Changing Nature of American Power. PublicAffairs will publish his political thriller, The Power Game, in Fall 2004.

Product Details

ISBN:
9781586483067
Author:
Nye, Joseph S.
Publisher:
PublicAffairs
Author:
Nye, Joseph S., Jr.
Author:
"Nye, Jr.", Joseph S.
Author:
Nye, Joseph S., Jr. JR. JR. JR. JR.
Author:
Joseph S. Nye
Author:
Nye, Joseph S., Jr.
Subject:
International Relations - General
Subject:
POL033000
Subject:
World politics -- 1989-
Subject:
United States--Foreign relations--2001-
Subject:
International Relations
Subject:
Politics-United States Foreign Policy
Copyright:
Edition Description:
Trade Paper
Publication Date:
20050531
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
208
Dimensions:
8.25 x 5.5 in 9.5 oz

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Related Subjects

History and Social Science » Military » General History
History and Social Science » Politics » General
History and Social Science » Politics » International Studies
History and Social Science » Politics » United States » Foreign Policy

Soft Power: The Means to Success in World Politics New Trade Paper
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Product details 208 pages PublicAffairs - English 9781586483067 Reviews:
"Synopsis" by ,
What must the United States do to remain the global superpower—and stop alienating the rest of the world? The author of The Paradox of American Power has one clear answer: soft power.
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