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Fashion Marketing & Merchandising

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Fashion Marketing & Merchandising Cover

 

Synopses & Reviews

Publisher Comments:

Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of new color photos make the world of fashion come to life for fashion marketing and merchandising students.

• Describes the latest concepts in manufacturing, mass customization, and niche specialization; trends in globalization; and environmental issues.

• Explains computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and Internet retailing.

• Fashion in Action activities encourage students to apply many of the concepts learned in the chapter to real-life situations.

• Extensive glossary helps students learn terms related to fashion marketing and merchandising.

Synopsis:

Designed to help students review content, apply knowledge, and develop critical-thinking skills. A wide variety of activities are provided for various learning styles. This supplement is a consumable resource, designed with perforated pages so that a given chapter can be removed and turned in for grading or checking.

Synopsis:

Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of new color photos make the world of fashion come to life for fashion marketing and merchandising students.

Product Details

ISBN:
9781590709184
Author:
Wolfe, Mary Gorgen
Publisher:
Goodheart-Wilcox Publisher
Author:
Wolfe, Mary
Subject:
BUSINESS & ECONOMICS / Industries / Fashion & Textile Industry
Subject:
Business & Economics : Marketing - General
Subject:
Fashion merchandising
Subject:
Vocational guidance
Subject:
Fashion merchandising -- Vocational guidance.
Subject:
Technical & Manufacturing Industries & Trades
Subject:
Science Reference-Technology
Edition Description:
Third Edition, Text
Publication Date:
20080431
Binding:
HARDCOVER
Grade Level:
from 10 up to 14
Language:
English
Illustrations:
Y
Pages:
672
Dimensions:
11 x 8.5 in 1.5 lb

Related Subjects

Business » General
Business » Marketing
Hobbies, Crafts, and Leisure » Beauty and Fashion » Fashion » General and Costumes
Reference » Science Reference » Technology

Fashion Marketing & Merchandising New Hardcover
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$90.75 In Stock
Product details 672 pages Goodheart-Wilcox Publisher - English 9781590709184 Reviews:
"Synopsis" by ,
Designed to help students review content, apply knowledge, and develop critical-thinking skills. A wide variety of activities are provided for various learning styles. This supplement is a consumable resource, designed with perforated pages so that a given chapter can be removed and turned in for grading or checking.
"Synopsis" by ,
Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of new color photos make the world of fashion come to life for fashion marketing and merchandising students.
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