$16.98

New Compact Disc

Ships in 1 to 3 days

Available for In-store Pickup
in 7 to 12 days

Qty	Store	Section
3	Remote Warehouse	Audio Books- Business
5	Remote Warehouse	Audio Books- Business

Receive an email when this ISBN is available used.

This title in other editions

• Used, Hardcover, $5.95
• Sale, Hardcover, $8.98
• Used, Hardcover, $4.50
• Used, Hardcover, $12.00
• Used, Hardcover, $7.95
• Used, Hardcover, $8.50
• Used, Hardcover, $8.95
• New, Trade Paper, $15.99

Selling the Invisible: A Field Guide to Modern Marketing (Abridged)

by Harry Beckwith

Comment on this title and you could win free books! Synopses & Reviews Comment on this title and you could win free books! ISBN13: 9781600241017 ISBN10: 1600241018 All Product Details

 

Synopses & Reviews

Publisher Comments:

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: <UL><LI>Greatness May Get You Nowhere <LI>Focus Groups Don'ts <LI>The More You Say, the Less People Hear &<LI>Seeing the Forest Around the Falling Trees.</LI></UL>

back to top

What Our Readers Are Saying

Be the first to add a comment for a chance to win!

back to top

Product Details

ISBN:

9781600241017

Author:

Beckwith, Harry

Publisher:

Hachette Audio

Read:

Jones, Jeffrey

Subject:

Marketing - General

Subject:

Sales & Selling - General

Subject:

Business;Marketing

Copyright:

2008

Abridged:

Y

Publication Date:

20080131

Binding:

Compact Disc

Language:

English

Dimensions:

6.09x5.20x.51 in. .24 lbs.

Media Run Time:

180

back to top

Other books you might like

1. 
   Chicken Soup for the Soul #03:... Jack Canfield

   

   Used Trade Paper $4.95
   
2. 
   Type 2 Diabetes Sourcebook 2ND Edition David Drum Sale Trade Paper $3.98
   
3. 
   Little Pleasures Elisabeth Brami New Hardcover $12.75
   
4. 
   The Prize Winner of Defiance, Ohio:... Terry Ryan Used Trade Paper $3.95
   
5. 
   American Colonies Alan Taylor Used Hardcover $10.50
   
6. 
   Introduction to Wavelets and Wavelet... L. Sidney Burrus New Trade Paper $107.50
   

Related Subjects

Business » Marketing

Selling the Invisible: A Field Guide to Modern Marketing (Abridged) New Compact Disc Harry Beckwith

0 stars - 0 reviews

$16.98 In Stock

Product details pages Hachette Audio - 2008-01-02 English 9781600241017 Reviews: