Good Strategy/Bad Strategy: The Difference and Why It Matters

Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, a church pastor, the head of a school, or a government official. Richard Rumelt argues that the heart of a good strategy is insight—into the true nature of the situation, into the hidden power in a situation, and into an appropriate response. He shows you how insight can be cultivated with a wide variety of tools for guiding your own thinking.
 
Good Strategy/Bad Strategy integrates fascinating examples from business, nonprofit, and military affairs to bring its original ideas to life: From Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from the Getty Trust to the Los Angeles Unified School District, from Global Crossing to the 2007-08 financial crisis, and many more. The abundance of business-ready insights offered by Rumelt stem from his decades of digging beyond the superficial to address hard questions with honesty and integrity.

With endorsements from both key executives and renowned business schools around the world, Richard Rumelt offers the ultimate distillation of his vast experience in what is destined to become a milestone work on the theory and practice of strategy.

SEAN RUNNETTE is a multiple Earphones winner, including one for his narration of The Curve of the World (with Highbridge Audio). He has also directed and produced more than 200 audiobooks including several Audie® Award winners. He is an American Repertory Theater company member and has toured internationally with Mabou Mines. TV and film appearances include Two if by Sea, Copland, Sex and the City, Law and Order, 3rd Watch and lots and lots of commercials. When not behind the mike, he also produced audiobooks and other works. RICHARD P. RUMELT is recognized as one of the world’s most influential thinkers on strategy and management. He received his doctoral degree from Harvard Business School and holds the Harry and Elsa Kunin Chair at the UCLA Anderson School of Management.