The Email Revolution: Unleashing the Power to Connect

In 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT&T, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customers—opportunities of which organizations everywhere were failing to take advantage.

Through a series of case studies, this fascinating book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. From facilitating more effective and courteous customer service to mining useful information about their clients, from averting disaster by catching product defects early to understanding and managing their public image, companies will discover new and innovative uses for the contents of their inboxes. 

Don’t miss another opportunity to connect with your clients. Let one of the great innovators of our time show you how to transform your info@ email account into a goldmine.

V. A. Shiva Ayyadurai, PhD (MIT), the inventor of EMAIL, was born in India but grew up in the United States. A systems scientist and inventor, he holds four degrees from MIT, is a Fulbright scholar, Lemelson-MIT Awards Finalist, and Westinghouse Science Honors Award recipient. He received the first US copyright for EMAIL on August 30, 1982, and created EchoMail in 1993, and CytoSolve in 2003. He is the founder and director of the MIT EMAIL Laboratory, and holds teaching positions in both MIT's Biological Engineering and Comparative Media Studies departments.  Dr. Leslie P. Michelson is the director of the High Performance and Research Computing Division at the University of Medicine and Dentistry of New Jersey. In the late 1970s, Michelson’s organization provided the challenge, resources, and mentorship that led to the development of the first electronic interoffice memorandum postal system by V. A. Shiva Ayyudurai. Michelson lives in Maplewood, New Jersey.