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The Social Use of Media: Cultural and Social Scientific Perspectives on Audience Research (European Communication Research and Education Association)

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Synopses & Reviews

Publisher Comments:

This collection of essays provides an overview of research on the social uses of media. Drawing on long traditions in both cultural studies and the social sciences, it brings together competing research approaches usually discussed separately. The topics include up-to-date research on activity and interactivity, media use as a social and cultural practice, and participation in a cultural, political, and technological sense. This volume incorporates current audience and reception studies and makes a significant contribution to the development of interdisciplinary approaches to audience and user studies.

About the Author

Helena Bilandzic is professor of communication research at the University of Augsburg.

Geoffroy Patriarche is professor at the Facultandeacute;s Universitaires Saint-Louis, where he teaches communication, media, and audience studies.

Paul J. Traudt is professor of media studies at the University of Nevada, Las Vegas.

Table of Contents

Introduction

and#160;and#160;and#160;and#160;and#160; Helena Bilandzic, Geoffroy Patriarche and Paul J. Traudt

Part I: Audience Activity and Interactivity

1. Mode of Action Perspective to Engagements with Social Media: Articulating Activities on the Public Platforms of Wikipedia and YouTube

and#160;and#160;and#160;and#160;and#160; Seija Ridell

2. At the Crossroads of Hermeneutic Philosophy and Reception Studies: Understanding Patterns of Cross-Media Consumption

and#160;and#160;and#160;and#160;and#160; Tereza Pavlandiacute;ckovandaacute;

3. Cultivated Performances: What Cultivation Analysis Says about Media, Binge Drinking and Gender

and#160;and#160;and#160;and#160;and#160; Andy Ruddock

4. Motivations to Participate in an Online Violent Gaming Community: Use and Gratifications in an Ethnographic Approach

and#160;and#160;and#160;and#160;and#160; Marandiacute;a T. Soto-Sanfiel

Part II: Media Use as Social and Cultural Practice

5. Imagined Communities of Television Viewers: Reception Research on National and Ethnic Minority Audiences

and#160;and#160;and#160;and#160;and#160; Alexander Dhoest

6. Exploring Media Ethnography: Pop Songs, Text Messages and Lessons in a British School

and#160;and#160;and#160;and#160;and#160; Caroline Dover

7. Film Audiences in Perspective: The Social Practices of Cinema-Going

and#160;and#160;and#160;and#160;and#160; Philippe Meers and Daniel Biltereyst

8. Talking Recipients: An Integrative Model of Socio-Emotional Meta-Appraisal (SEMA) in Conversations about Media Content

and#160;and#160;and#160;and#160;and#160; Katrin Dandouml;veling and Denise Sommer

9. Parasocial Relationships: Current Directions in Theory and Method

and#160;and#160;and#160;and#160;and#160; David Giles

Part III: Cultural, Political and Technological Participation

10. From Semiotic Resistance to Civic Agency: Viewing Citizenship through the Lens of Reception Research 1973andndash;2010

and#160;and#160;and#160;and#160;and#160; Kim Christian Schrandoslash;der

11. For and against Participation: A Hermeneutical Approach to Participation in the Media

and#160;and#160;and#160;and#160;and#160; Lars Nyre and Brian Oandrsquo;Neill

12. Using the Domestication Approach for the Analysis of Diffusion and Participation Processes of New Media

and#160;and#160;and#160;and#160;and#160; Corinna Peil and Jutta Randouml;ser

13. Creating, Sharing, Interacting: Fandom in the Age of Digital Convergence and Globalized Television

and#160;and#160;and#160;and#160;and#160; Melanie Bourdaa and Seok-Kyeong Hong-Mercier

Conclusion: Exciting Moments in Audience Research: Past, Present and Future

and#160;and#160;and#160;and#160;and#160; Sonia Livingstone

Notes on Contributors

Product Details

ISBN:
9781841505121
Publisher:
Intellect (UK)
Subject:
Sociology-Media
Author:
Bilandzic, Helena
Author:
Traudt, Paul J.
Author:
Patriarche, Geoffroy
Edition Description:
Paperback
Series:
Intellect Books - European Communication Research and Education Association
Publication Date:
20121231
Binding:
TRADE PAPER
Language:
English
Illustrations:
45 halftones
Pages:
282
Dimensions:
9 x 7 in

Related Subjects

History and Social Science » Sociology » Media

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