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    Original Essays | January 5, 2015

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The Long Tail

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Synopses & Reviews

Publisher Comments:

Anderson presents a discussion about the economics of abundance--the rise of the niche--as the cost of reaching consumers drops dramatically and markets shift.

Product Details

ISBN:
9788493464264
Author:
Anderson, Chris
Publisher:
Ediciones Urano
Subject:
Marketing - Research
Subject:
Economic Conditions
Subject:
Consumer Behavior - General
Subject:
Marketing
Subject:
Technological innovations
Publication Date:
20070731
Binding:
TRADE PAPER
Language:
Spanish
Illustrations:
Y
Pages:
318
Dimensions:
8.92x6.05x.87 in. 1.03 lbs.

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