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Original Essays | September 15, 2014

Lois Leveen: IMG Forsooth Me Not: Shakespeare, Juliet, Her Nurse, and a Novel



There's this writer, William Shakespeare. Perhaps you've heard of him. He wrote this play, Romeo and Juliet. Maybe you've heard of it as well. It's... Continue »
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    Juliet's Nurse

    Lois Leveen 9781476757445

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1 Beaverton Business- History and Biography

Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond

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Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond Cover

 

Synopses & Reviews

Publisher Comments:

“Hilarious! Honest, intimate, this book tells it as it was.” — Mary Wells Lawrence, author of A Big Life (In Advertising) and founding president of Wells Rich Greene

“A real-life Peggy Olson, right out of Mad Men.” — Shelly Lazarus, Chairman, Ogilvy & Mather

What was it like to be an advertising woman on Madison Avenue in the 60s and 70s - that Mad Men era of casual sex and professional serfdom? A real-life Peggy Olson reveals it all in this immensely entertaining and bittersweet memoir.

Mad Women is a tell-all account of life in the New York advertising world by Jane Maas, a copywriter who succeeded in the primarily male jungle depicted in the hit show Mad Men.  

Fans of the show are dying to know how accurate it is: was there really that much sex at the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally “yes.” Her book, based on her own experiences and countless interviews with her peers, gives the full stories, from the junior account man whose wife almost left him when she found the copy of Screw magazine hed used to find “a date” for a client, to the Ogilvy & Mathers annual Boat Ride, a sex-and-booze filled orgy, from which it was said no virgin ever returned intact. Wickedly funny and full of juicy inside information, Mad Women also tackles some of the tougher issues of the era, such as unequal pay, rampant, jaw-dropping sexism, and the difficult choice many women faced between motherhood and their careers.

Synopsis:

Fans of the show Mad Men are dying to know how accurate it is. Was there really that much sex at the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally "yes." Her book Mad Women, based on her own experiences and countless interviews with her peers, is a fascinating tell-all account of life as an ad woman in the male jungle of Madison Avenue.

About the Author

JANE MAAS began her career at Ogilvy & Mather as a copywriter in 1964 and rose to become a creative director and agency officer. Ultimately, she became president of a New York agency. A Matrix Award winner and an Advertising Woman of the Year, she is best known for her direction of the “I Love New York” campaign. She is the author of Adventures of an Advertising Woman and co-author of the classic How to Advertise, which has been translated into seventeen languages.

Product Details

ISBN:
9781250022011
Author:
Maas, Jane
Publisher:
St. Martin's Griffin
Subject:
Women
Subject:
Historical
Subject:
Business
Subject:
General
Subject:
Biography/Business
Edition Description:
Trade paper
Publication Date:
20130131
Binding:
TRADE PAPER
Language:
English
Illustrations:
Includes 6 black-and-white photographs t
Pages:
240
Dimensions:
8.25 x 5.5 in

Related Subjects

Biography » Business
Biography » Historical
Business » Advertising
Business » History and Biographies
Featured Titles » General

Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond Used Trade Paper
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Product details 240 pages St. Martin's Griffin - English 9781250022011 Reviews:
"Synopsis" by ,

Fans of the show Mad Men are dying to know how accurate it is. Was there really that much sex at the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally "yes." Her book Mad Women, based on her own experiences and countless interviews with her peers, is a fascinating tell-all account of life as an ad woman in the male jungle of Madison Avenue.

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