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Case Study Handbook: How to Read, Discuss, and Write Persuasively about Cases

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Case Study Handbook: How to Read, Discuss, and Write Persuasively about Cases Cover

 

Synopses & Reviews

Publisher Comments:

If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.

Book News Annotation:

Ellet (Harvard Business School) draws from years of teaching students in MBA programs how to write case-based essays to create this text offering tips and practice on defining, analyzing, discussing, and finally writing about business cases. At the center of his instruction is how to recognize when an argument is required and what type should be employed. The writing section treats three types of essays: problem, decision, and evaluation, including examples of each. Five sample cases are provided at the end. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

If youre enrolled in an executive education or MBA program, youve probably encountered a powerful learning tool: the business case. But if youre like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating.

About the Author

William Ellet is principal and editor of Training Media Review, a review of business training content and technology, for both live and online training. He has taught students for years about how to read, analyze, and write about business cases in the pre MBA and MBA programs at Harvard Business School.

Product Details

ISBN:
9781422101582
Author:
Ellet, William
Publisher:
Harvard Business School Press
Author:
Ellet, William C.
Subject:
Development - Business Development
Subject:
Management
Subject:
Study and teaching
Subject:
Management -- Study and teaching.
Subject:
BUSINESS STRATEGY
Copyright:
Edition Description:
Trade Paper
Publication Date:
20070331
Binding:
TRADE PAPER
Language:
English
Pages:
288
Dimensions:
9.3 x 7.3 in 19.8 oz

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Case Study Handbook: How to Read, Discuss, and Write Persuasively about Cases New Trade Paper
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Product details 288 pages Harvard Business School Press - English 9781422101582 Reviews:
"Synopsis" by , If youre enrolled in an executive education or MBA program, youve probably encountered a powerful learning tool: the business case. But if youre like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating.
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