Master your Minecraft
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Tour our stores


    Recently Viewed clear list


    Best Books of the Year | December 10, 2014

    Mary Jo Schimelpfenig: IMG Best Fantasy/Sci-Fi of 2014



    Here are the books that knocked my socks off in 2014. All of them would make great gifts; each of them was truly something that evoked that... Continue »

    spacer
Qualifying orders ship free.
$29.99
New Compact Disc
Ships in 1 to 3 days
Add to Wishlist
available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
Qty Store Section
1 Remote Warehouse Business- Communication

Googled: The End of the World as We Know It

by

Googled: The End of the World as We Know It Cover

 

Synopses & Reviews

Publisher Comments:

Bestselling author Ken Auletta takes listeners for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businessesa from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Googlea (TM)s founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined.

Auletta takes listeners inside Googlea (TM)s closed-door meetings and paints portraits of Googlea (TM)s notoriously private founders, Larry Page and Sergey Brin, as well as those who work witha and againsta them. HIs narrative provides the fullest account ever told of Googlea (TM)s rise, shares the a oesecret saucea of Googlea (TM)s success, and shows why the worlds of a oenewa and a oeolda media often communicate as if residents of different planets.

Google will generate about $20 billion in advertising revenues this year, or more than the combined prime-time ad revenues of CBS, NBC, ABC, and FOX. And with its ownership of YouTube and its mobile phone and other initiatives, Google is poised to become the worlda (TM)s first $100 billion media company. Yet there are many obstacles that threaten Googlea (TM)s future, and opposition from media companies and government regulators may be the least of these. Google faces internal threats, from its burgeoning size to losing focus to hubris. In coming years, Googlea (TM)s faith in mathematical formulas and in slide rule logic will be tested, just as it has been on Wall Street.

Review:

"Auletta offers a comprehensive history of Google's meteoric rise, profiling its creators, Larry Page and Sergey Brin, the initial team members, previous commentators on the organization, and Google's various competitors over the years. Jim Bond captures Auletta's tone admirably, tonally balancing fact and opinion within the book. Despite some vocal wavering, Bond commands our attention and sustains interest with pacing and emphasis that enable listeners to absorb the information effortlessly along with the significance of certain moments and individuals. A Penguin Press hardcover (Reviews, Aug. 24). (Nov.)" Publishers Weekly (Copyright Reed Business Information, Inc.)

Synopsis:

In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees. Inside the Google campus, Auletta finds a culture driven by brilliant engineers in which even the most basic ways of doing things are questioned. His reporting shines light on how Google has been so hugely successful?and why it could slip. On one hand, Auletta reveals how the company has innovated, from Gmail, Google Maps, and Google Earth to YouTube, search, and other seminal programs. On the other, he charts its conflicts: the tension between massive growth and its mandate of ?Don?t be evil?; the limitations of a belief that mathematical algorithms always provide correct answers; and the collisions of Google engineers who want more data with citizens worried about privacy. More than a comprehensive study of media's most powerful digital company, Googled is also a lesson in new media truths. Pairing Auletta's unmatched analysis with vivid details and rich anecdotes, it shows how the Google wave grew, how it threatens to drown media institutions once considered impregnable?and where it is now taking us all.

Product Details

ISBN:
9781441820976
Author:
Auletta, Ken
Publisher:
Brilliance Corporation
Read:
Bond, Jim
Performed by:
Bond, Jim
Performed:
Bond, Jim
Author:
Ken Auletta
Subject:
Industries - Media & Communications Industries
Subject:
Web search engines
Subject:
Corporate & Business History - General
Subject:
Audiobooks
Subject:
Internet searching
Subject:
Business Communication
Copyright:
Publication Date:
20091131
Binding:
Compact Disc
Language:
English
Dimensions:
7.66x6.53x1.50 in. .59 lbs.
Media Run Time:
840

Related Subjects

Business » Communication
Business » General
Business » History and Biographies
Business » Writing
Computers and Internet » Internet » Web » Search Engines

Googled: The End of the World as We Know It New Compact Disc
0 stars - 0 reviews
$29.99 In Stock
Product details pages Brilliance Corporation - English 9781441820976 Reviews:
"Publishers Weekly Review" by , "Auletta offers a comprehensive history of Google's meteoric rise, profiling its creators, Larry Page and Sergey Brin, the initial team members, previous commentators on the organization, and Google's various competitors over the years. Jim Bond captures Auletta's tone admirably, tonally balancing fact and opinion within the book. Despite some vocal wavering, Bond commands our attention and sustains interest with pacing and emphasis that enable listeners to absorb the information effortlessly along with the significance of certain moments and individuals. A Penguin Press hardcover (Reviews, Aug. 24). (Nov.)" Publishers Weekly (Copyright Reed Business Information, Inc.)
"Synopsis" by , In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees. Inside the Google campus, Auletta finds a culture driven by brilliant engineers in which even the most basic ways of doing things are questioned. His reporting shines light on how Google has been so hugely successful?and why it could slip. On one hand, Auletta reveals how the company has innovated, from Gmail, Google Maps, and Google Earth to YouTube, search, and other seminal programs. On the other, he charts its conflicts: the tension between massive growth and its mandate of ?Don?t be evil?; the limitations of a belief that mathematical algorithms always provide correct answers; and the collisions of Google engineers who want more data with citizens worried about privacy. More than a comprehensive study of media's most powerful digital company, Googled is also a lesson in new media truths. Pairing Auletta's unmatched analysis with vivid details and rich anecdotes, it shows how the Google wave grew, how it threatens to drown media institutions once considered impregnable?and where it is now taking us all.
spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.