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Pom Wonderful Presents: The Greatest Movie Ever Sold (Widescreen)

Pom Wonderful Presents: The Greatest Movie Ever Sold (Widescreen) Cover

 

Synopses & Reviews

Publisher Comments:

"""POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD"" — which explores the world of product placement, marketing and advertising — was fully financed through product placement from various brands, all of which are integrated transparently into the film. With humor and insight, the documentary unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. Each of the brands represented in the film have sponsorship arrangements with filmmaker Morgan Spurlock, and partners have the unique right to promote themselves in association with Spurlock and the film."

Product Details

ISBN:
00043396384354
Subtitle:
The Greatest Movie Ever Sold (Widescreen)
Publisher:
Sony Pictures Home Enter
Subject:
Economics/Industry
Publication Date:
2011-08-23
Binding:
Blu-ray Hi-Def DVD
Grade Level:
PG13
Language:
English
DVD Features:
BluRay HD-DVD, Widescreen

Related Subjects

» Arts and Entertainment » Film and Television » Documentary » General

Pom Wonderful Presents: The Greatest Movie Ever Sold (Widescreen)
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Product details pages Sony Pictures Home Enter - English 00043396384354 Reviews:
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