Business Communication : Building Critical Skills With Powerweb and Bcomm Skill Booster (2ND 04 - Old Edition)
by Kitty O. Locker
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About This Book
ISBN13: 9780072865714 |
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Synopses & Reviews
Publisher Comments:
A unique approach to a hands-on course, written by the same author of Business and Administrative Communication, this completely new approach is devised and created with the assistance of a community college colleague. The innovative module structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching approaches. While grounded in solid business communication fundamentals, this paperback takes a strong workplace activity orientation which helps students connect what they learn to what they do or will do on the job.
About the Author
Kitty O. Locker is currently an associate professor of English at The Ohio State University. She has also taught at Texas AandM University and the University of Illinois. She is very well known for her research background and her research in progress includes work on collaborative writing in the classroom and the workplace. She has served as the Interim Editor of the Bulletin of the Association of Business Communication and in 1994-5 as President of the Association for Business Communication.
Table of Contents
Unit 1 Building Blocks for Effective Messages1. Business Communication, Management, and Success 2. Adapting Your Message to Your Audience 3. Communicating Across Cultures 4. Planning, Writing, and Revising 5. Designing Documents, Slides, and Screens Unit 2 Creating Goodwill 6. You-Attitude 7. Positive Emphasis 8. Reader Benefits Unit 3 Letters, Memos, and E-Mail Messages9. Formats for Letters and Memos10. Informative and Positive Messages11. Negative Messages12. Persuasive Messages13. E-Mail MessagesUnit 4 Polishing Your Writing14. Editing for Grammar and Punctuation 15. Choosing the Right Word 16. Revising Sentences and Paragraphs Unit 5 Interpersonal Communication17. Listening 18. Working and Writing in Teams19. Planning, Conducting, and Recording Meetings20. Making Oral Presentations Unit 6 Research, Reports, and Visuals21. Proposals and Progress Reports 22. Finding, Analyzing, and Documenting Information23. Short Reports 24. Long Reports 25. Using Visuals Unit 7 Job Hunting26. Researching Jobs 27. Résumés 28. Job Application Letters 29. Job Interviews 30. Follow-Up Letters and Calls and Job Offers
2. Adapting Your Message to Your Audience 3. Communicating Across Cultures 4. Planning, Writing, and Revising 5. Designing Documents, Slides, and Screens Unit 2 Creating Goodwill 6. You-Attitude 7. Positive Emphasis 8. Reader Benefits Unit 3 Letters, Memos, and E-Mail Messages9. Formats for Letters and Memos10. Informative and Positive Messages11. Negative Messages12. Persuasive Messages13. E-Mail MessagesUnit 4 Polishing Your Writing14. Editing for Grammar and Punctuation 15. Choosing the Right Word 16. Revising Sentences and Paragraphs Unit 5 Interpersonal Communication17. Listening 18. Working and Writing in Teams19. Planning, Conducting, and Recording Meetings20. Making Oral Presentations Unit 6 Research, Reports, and Visuals21. Proposals and Progress Reports 22. Finding, Analyzing, and Documenting Information23. Short Reports 24. Long Reports 25. Using Visuals Unit 7 Job Hunting26. Researching Jobs 27. Résumés 28. Job Application Letters 29. Job Interviews 30. Follow-Up Letters and Calls and Job Offers
4. Planning, Writing, and Revising 5. Designing Documents, Slides, and Screens Unit 2 Creating Goodwill 6. You-Attitude 7. Positive Emphasis 8. Reader Benefits Unit 3 Letters, Memos, and E-Mail Messages9. Formats for Letters and Memos10. Informative and Positive Messages11. Negative Messages12. Persuasive Messages13. E-Mail MessagesUnit 4 Polishing Your Writing14. Editing for Grammar and Punctuation 15. Choosing the Right Word 16. Revising Sentences and Paragraphs Unit 5 Interpersonal Communication17. Listening 18. Working and Writing in Teams19. Planning, Conducting, and Recording Meetings20. Making Oral Presentations Unit 6 Research, Reports, and Visuals21. Proposals and Progress Reports 22. Finding, Analyzing, and Documenting Information23. Short Reports 24. Long Reports 25. Using Visuals Unit 7 Job Hunting26. Researching Jobs 27. Résumés 28. Job Application Letters 29. Job Interviews 30. Follow-Up Letters and Calls and Job Offers
Unit 2 Creating Goodwill 6. You-Attitude 7. Positive Emphasis 8. Reader Benefits Unit 3 Letters, Memos, and E-Mail Messages9. Formats for Letters and Memos10. Informative and Positive Messages11. Negative Messages12. Persuasive Messages13. E-Mail MessagesUnit 4 Polishing Your Writing14. Editing for Grammar and Punctuation 15. Choosing the Right Word 16. Revising Sentences and Paragraphs Unit 5 Interpersonal Communication17. Listening 18. Working and Writing in Teams19. Planning, Conducting, and Recording Meetings20. Making Oral Presentations Unit 6 Research, Reports, and Visuals21. Proposals and Progress Reports 22. Finding, Analyzing, and Documenting Information23. Short Reports 24. Long Reports 25. Using Visuals Unit 7 Job Hunting26. Researching Jobs 27. Résumés 28. Job Application Letters 29. Job Interviews 30. Follow-Up Letters and Calls and Job Offers
7. Positive Emphasis 8. Reader Benefits Unit 3 Letters, Memos, and E-Mail Messages9. Formats for Letters and Memos10. Informative and Positive Messages11. Negative Messages12. Persuasive Messages13. E-Mail MessagesUnit 4 Polishing Your Writing14. Editing for Grammar and Punctuation 15. Choosing the Right Word 16. Revising Sentences and Paragraphs Unit 5 Interpersonal Communication17. Listening 18. Working and Writing in Teams19. Planning, Conducting, and Recording Meetings20. Making Oral Presentations Unit 6 Research, Reports, and Visuals21. Proposals and Progress Reports 22. Finding, Analyzing, and Documenting Information23. Short Reports 24. Long Reports 25. Using Visuals Unit 7 Job Hunting26. Researching Jobs 27. Résumés 28. Job Application Letters 29. Job Interviews 30. Follow-Up Letters and Calls and Job Offers
Unit 3 Letters, Memos, and E-Mail Messages9. Formats for Letters and Memos10. Informative and Positive Messages11. Negative Messages12. Persuasive Messages13. E-Mail MessagesUnit 4 Polishing Your Writing14. Editing for Grammar and Punctuation 15. Choosing the Right Word 16. Revising Sentences and Paragraphs Unit 5 Interpersonal Communication17. Listening 18. Working and Writing in Teams19. Planning, Conducting, and Recording Meetings20. Making Oral Presentations Unit 6 Research, Reports, and Visuals21. Proposals and Progress Reports 22. Finding, Analyzing, and Documenting Information23. Short Reports 24. Long Reports 25. Using Visuals Unit 7 Job Hunting26. Researching Jobs 27. Résumés 28. Job Application Letters 29. Job Interviews 30. Follow-Up Letters and Calls and Job Offers
10. Informative and Positive Messages11. Negative Messages12. Persuasive Messages13. E-Mail MessagesUnit 4 Polishing Your Writing14. Editing for Grammar and Punctuation 15. Choosing the Right Word 16. Revising Sentences and Paragraphs Unit 5 Interpersonal Communication17. Listening 18. Working and Writing in Teams19. Planning, Conducting, and Recording Meetings20. Making Oral Presentations Unit 6 Research, Reports, and Visuals21. Proposals and Progress Reports 22. Finding, Analyzing, and Documenting Information23. Short Reports 24. Long Reports 25. Using Visuals Unit 7 Job Hunting26. Researching Jobs 27. Résumés 28. Job Application Letters 29. Job Interviews 30. Follow-Up Letters and Calls and Job Offers
12. Persuasive Messages13. E-Mail MessagesUnit 4 Polishing Your Writing14. Editing for Grammar and Punctuation 15. Choosing the Right Word 16. Revising Sentences and Paragraphs Unit 5 Interpersonal Communication17. Listening 18. Working and Writing in Teams19. Planning, Conducting, and Recording Meetings20. Making Oral Presentations Unit 6 Research, Reports, and Visuals21. Proposals and Progress Reports 22. Finding, Analyzing, and Documenting Information23. Short Reports 24. Long Reports 25. Using Visuals Unit 7 Job Hunting26. Researching Jobs 27. Résumés 28. Job Application Letters 29. Job Interviews 30. Follow-Up Letters and Calls and Job Offers
Unit 4 Polishing Your Writing14. Editing for Grammar and Punctuation 15. Choosing the Right Word 16. Revising Sentences and Paragraphs Unit 5 Interpersonal Communication17. Listening 18. Working and Writing in Teams19. Planning, Conducting, and Recording Meetings20. Making Oral Presentations Unit 6 Research, Reports, and Visuals21. Proposals and Progress Reports 22. Finding, Analyzing, and Documenting Information23. Short Reports 24. Long Reports 25. Using Visuals Unit 7 Job Hunting26. Researching Jobs 27. Résumés 28. Job Application Letters 29. Job Interviews 30. Follow-Up Letters and Calls and Job Offers
15. Choosing the Right Word 16. Revising Sentences and Paragraphs Unit 5 Interpersonal Communication17. Listening 18. Working and Writing in Teams19. Planning, Conducting, and Recording Meetings20. Making Oral Presentations Unit 6 Research, Reports, and Visuals21. Proposals and Progress Reports 22. Finding, Analyzing, and Documenting Information23. Short Reports 24. Long Reports 25. Using Visuals Unit 7 Job Hunting26. Researching Jobs 27. Résumés 28. Job Application Letters 29. Job Interviews 30. Follow-Up Letters and Calls and Job Offers
Unit 5 Interpersonal Communication17. Listening 18. Working and Writing in Teams19. Planning, Conducting, and Recording Meetings20. Making Oral Presentations Unit 6 Research, Reports, and Visuals21. Proposals and Progress Reports 22. Finding, Analyzing, and Documenting Information23. Short Reports 24. Long Reports 25. Using Visuals Unit 7 Job Hunting26. Researching Jobs 27. Résumés 28. Job Application Letters 29. Job Interviews 30. Follow-Up Letters and Calls and Job Offers
18. Working and Writing in Teams19. Planning, Conducting, and Recording Meetings20. Making Oral Presentations Unit 6 Research, Reports, and Visuals21. Proposals and Progress Reports 22. Finding, Analyzing, and Documenting Information23. Short Reports 24. Long Reports 25. Using Visuals Unit 7 Job Hunting26. Researching Jobs 27. Résumés 28. Job Application Letters 29. Job Interviews 30. Follow-Up Letters and Calls and Job Offers
20. Making Oral Presentations Unit 6 Research, Reports, and Visuals21. Proposals and Progress Reports 22. Finding, Analyzing, and Documenting Information23. Short Reports 24. Long Reports 25. Using Visuals Unit 7 Job Hunting26. Researching Jobs 27. Résumés 28. Job Application Letters 29. Job Interviews 30. Follow-Up Letters and Calls and Job Offers
21. Proposals and Progress Reports 22. Finding, Analyzing, and Documenting Information23. Short Reports 24. Long Reports 25. Using Visuals Unit 7 Job Hunting26. Researching Jobs 27. Résumés 28. Job Application Letters 29. Job Interviews 30. Follow-Up Letters and Calls and Job Offers
23. Short Reports 24. Long Reports 25. Using Visuals Unit 7 Job Hunting26. Researching Jobs 27. Résumés 28. Job Application Letters 29. Job Interviews 30. Follow-Up Letters and Calls and Job Offers
25. Using Visuals Unit 7 Job Hunting26. Researching Jobs 27. Résumés 28. Job Application Letters 29. Job Interviews 30. Follow-Up Letters and Calls and Job Offers
26. Researching Jobs 27. Résumés 28. Job Application Letters 29. Job Interviews 30. Follow-Up Letters and Calls and Job Offers
28. Job Application Letters 29. Job Interviews 30. Follow-Up Letters and Calls and Job Offers
30. Follow-Up Letters and Calls and Job Offers
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Product Details
- ISBN:
- 9780072865714
- Author:
- Publisher:
- Academic Internet Publishers
- Author:
- Author:
- Author:
- Author:
- Author:
- Author:
- Author:
- Author:
- Subject:
- Business Communication
- Subject:
- Business Communication - General
- Subject:
- Book Notes
- Copyright:
- 2004
- Edition Number:
- 2
- Series:
- Cram101 Textbook Outlines
- Publication Date:
- February 2003
- Binding:
- Paperback
- Grade Level:
- College/higher education:
- Language:
- English
- Illustrations:
- Y
- Pages:
- 132
- Dimensions:
- 11.10x8.26x.30 in. .73 lbs.










