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 $66.00 List price:
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Business Communication : Building Critical Skills With Powerweb and Bcomm Skill Booster (2ND 04 - Old Edition)by Kitty O. Locker
Synopses & ReviewsPlease note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.
Publisher Comments:A unique approach to a hands-on course, written by the same author of Business and Administrative Communication, this completely new approach is devised and created with the assistance of a community college colleague. The innovative module structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching approaches. While grounded in solid business communication fundamentals, this paperback takes a strong workplace activity orientation which helps students connect what they learn to what they do or will do on the job. About the AuthorKitty O. Locker is currently an associate professor of English at The Ohio State University. She has also taught at Texas AandM University and the University of Illinois. She is very well known for her research background and her research in progress includes work on collaborative writing in the classroom and the workplace. She has served as the Interim Editor of the Bulletin of the Association of Business Communication and in 1994-5 as President of the Association for Business Communication. Table of ContentsUnit 1 Building Blocks for Effective Messages2. Adapting Your Message to Your Audience 4. Planning, Writing, and Revising Unit 2 Creating Goodwill 7. Positive Emphasis Unit 3 Letters, Memos, and E-Mail Messages10. Informative and Positive Messages12. Persuasive MessagesUnit 4 Polishing Your Writing15. Choosing the Right Word Unit 5 Interpersonal Communication18. Working and Writing in Teams20. Making Oral Presentations 21. Proposals and Progress Reports 23. Short Reports 25. Using Visuals 26. Researching Jobs 28. Job Application Letters 30. Follow-Up Letters and Calls and Job Offers | ||||||||||||
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