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Business Communication : Building Critical Skills With Powerweb and Bcomm Skill Booster (2ND 04 - Old Edition)

by Kitty O. Locker

Business Communication : Building Critical Skills With Powerweb and Bcomm Skill Booster (2ND 04 - Old Edition) Cover
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Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

A unique approach to a hands-on course, written by the same author of Business and Administrative Communication, this completely new approach is devised and created with the assistance of a community college colleague. The innovative module structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching approaches. While grounded in solid business communication fundamentals, this paperback takes a strong workplace activity orientation which helps students connect what they learn to what they do or will do on the job.

About the Author

Kitty O. Locker is currently an associate professor of English at The Ohio State University. She has also taught at Texas AandM University and the University of Illinois. She is very well known for her research background and her research in progress includes work on collaborative writing in the classroom and the workplace. She has served as the Interim Editor of the Bulletin of the Association of Business Communication and in 1994-5 as President of the Association for Business Communication.

Table of Contents

Unit 1 Building Blocks for Effective Messages

1. Business Communication, Management, and Success

2. Adapting Your Message to Your Audience

3. Communicating Across Cultures

4. Planning, Writing, and Revising

5. Designing Documents, Slides, and Screens

Unit 2 Creating Goodwill

6. You-Attitude

7. Positive Emphasis

8. Reader Benefits

Unit 3 Letters, Memos, and E-Mail Messages

9. Formats for Letters and Memos

10. Informative and Positive Messages

11. Negative Messages

12. Persuasive Messages

13. E-Mail Messages

Unit 4 Polishing Your Writing

14. Editing for Grammar and Punctuation

15. Choosing the Right Word

16. Revising Sentences and Paragraphs

Unit 5 Interpersonal Communication

17. Listening

18. Working and Writing in Teams

19. Planning, Conducting, and Recording Meetings

20. Making Oral Presentations

Unit 6 Research, Reports, and Visuals

21. Proposals and Progress Reports

22. Finding, Analyzing, and Documenting Information

23. Short Reports

24. Long Reports

25. Using Visuals

Unit 7 Job Hunting

26. Researching Jobs

27. Résumés

28. Job Application Letters

29. Job Interviews

30. Follow-Up Letters and Calls and Job Offers

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Product Details

ISBN:
9780072865714
Author:
Locker, Kitty O.
Publisher:
Academic Internet Publishers
Compiled:
Cram 101
Author:
Locker and Kaczmarek, 2nd Edition
Author:
Kaczmarek, Stephen Kyo
Author:
Cram101 Textbook Reviews
Author:
Locker, Kitty
Author:
Cram 101
Author:
Kaczmarek, Stephen
Author:
Cram101 Textbook Reviews, Textbook Revie
Author:
Locker, Kitty O.
Subject:
Business Communication
Subject:
Business Communication - General
Subject:
Book Notes
Copyright:
Edition Number:
2
Series:
Cram101 Textbook Outlines
Publication Date:
February 2003
Binding:
Paperback
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
132
Dimensions:
11.10x8.26x.30 in. .73 lbs.

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