Fashion: From Concept to Consumer

FASHION From Concept to Consumer  

By Gini Stephens Frings

 New and updated information in all four parts and 190 illustrations:

Fashion Fundamentals :

·         Changing U.S. demographics

·         New developments in globalization, sourcing, imports, and quota elimination

·         The newest trade agreements

·         Latest technological advances in garment and textile production, fashion business communications, E-commerce, database marketing, and merchandise information systems

·         New resources for color and design

·         New information on fashion forecasting and market research

·         Updates on fashion services, web sites, and publications

  Textiles:

·         Newest high-tech fiber development including PLA, spider silk, and casein

·         Trends in textile product development, production, and marketing

·         Nano-technology and "Smart" or "Performance" fabrics

·         New statistics and technical information

·         New marketing strategies

·         Garment packages and imports

·         New information on trims

  Manufacturing:

·         Newest information on designers and international fashion centers

·         New designer profiles

·         The changing role of manufacturing

·         Product data management systems

·         Update on global sourcing and imports

·         Brand extensions and acquisitions

·         New information on accessory product development and marketing

·         New information on trade shows, updates on locations and timing of markets

·         Runway vs. showroom

·         Manufacturer/retailer relationships 

Retailing:

·         New information on categories, store ownership, and organization

·         New information on shopping center categories

·         Consolidations and acquisitions

·         Global expansion

·         Retailers as manufacturers

·         National brands vs. private label

·         New retail marketing focus

·         Store planning and design

·         Newest trends in retail marketing

Table of Contents

I. THE FUNDAMENTALS OF FASHION

 1. Fashion Development

 2. Consumer Demand and Fashion Marketing

 3. Fashion Change and Consumer Acceptance

 4. Fashion Research and Resources

II. THE RAW MATERIALS OF FASHION

 5. Textile Fiber and Fabric Production

 6. Textile Product Development and Marketing

 7. Trimmings, Leather, and Fur

III. FASHION MANUFACTURING

 8. International Fashion

 9. Product and Design Development

10. Apparel Production and Global Sourcing

11. Accessory and Fur Manufacturing

12. Wholesale Marketing and Distribution

IV. FASHION RETAILING

13. Retailing

14. Retail Fashion Merchandising

15. Retail Fashion Marketing

Appendix: Career Guidelines

Fashion Industry Terminology

Index