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Original Essays | September 18, 2014

Lin Enger: IMG Knowing vs. Knowing



On a hot July evening years ago, my Toyota Tercel overheated on a flat stretch of highway north of Cedar Rapids, Iowa. A steam geyser shot up from... Continue »
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    The High Divide

    Lin Enger 9781616203757

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Marketing - Student Value Edition (Looseleaf) (7TH 12 Edition)

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Synopses & Reviews

Publisher Comments:

Real people, real choices-give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today's new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

Synopsis:

This package contains the following components:

-0132177145: Marketing: Real People, Real Choices, Student Value Edition

-0132175916: MyMarketingLab with Pearson eText — Access Card — for Marketing: Real People Real Choices

Product Details

ISBN:
9780132177146
Author:
Solomon, Michael R.
Publisher:
Prentice Hall
Author:
Stuart, Elnora W.
Author:
Marshall, Greg W.
Subject:
Marketing - General
Subject:
Business;Marketing
Copyright:
Publication Date:
20110201
Binding:
LOOSE LEAF
Language:
English
Pages:
600
Dimensions:
10.8 x 8.3 x 0.9 in 1102 gr

Related Subjects

» Business » Marketing

Marketing - Student Value Edition (Looseleaf) (7TH 12 Edition) New Ll
0 stars - 0 reviews
$130.45 In Stock
Product details 600 pages Prentice Hall - English 9780132177146 Reviews:
"Synopsis" by , This package contains the following components:

-0132177145: Marketing: Real People, Real Choices, Student Value Edition

-0132175916: MyMarketingLab with Pearson eText — Access Card — for Marketing: Real People Real Choices

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