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Original Essays | April 29, 2013

Edward Lee: IMG How to Clarify Butter: A Writer's Tale

2 comments By Edward Lee

Chefs don't have time to write. While I was working on Smoke and Pickles, I was running a restaurant — a daily regimen of testing recipes,... Continue »
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    Smoke and Pickles: Recipes and Stories from a New Southern Kitchen

    Edward Lee 9781579654924
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Marketing: Real People, Real Choices, Student Value Edition

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Marketing: Real People, Real Choices, Student Value Edition Cover

 

Synopses & Reviews

Publisher Comments:

Real people, real choices-give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today's new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

Synopsis:

This package contains the following components:

-0132177145: Marketing: Real People, Real Choices, Student Value Edition

-0132175916: MyMarketingLab with Pearson eText — Access Card — for Marketing: Real People Real Choices

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Product Details

ISBN:
9780132177146
Author:
Solomon, Michael R.
Publisher:
Prentice Hall
Author:
Marshall, Greg W.
Author:
Stuart, Elnora W.
Subject:
Marketing - General
Subject:
Business;Marketing
Copyright:
2012
Publication Date:
20110201
Binding:
LOOSE LEAF
Language:
English
Pages:
600
Dimensions:
10.8 x 8.3 x 0.9 in 1102 gr
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Related Subjects

Business » Marketing

Marketing: Real People, Real Choices, Student Value Edition New Trade Paper
0 stars - 0 reviews
$143.75 In Stock
Product details 600 pages Prentice Hall - English 9780132177146 Reviews:
"Synopsis" by , This package contains the following components:

-0132177145: Marketing: Real People, Real Choices, Student Value Edition

-0132175916: MyMarketingLab with Pearson eText — Access Card — for Marketing: Real People Real Choices

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