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Analysis Without Paralysis: 12 Tools to Make Better Strategic Decisions

Analysis Without Paralysis: 12 Tools to Make Better Strategic Decisions Cover

 

Synopses & Reviews

Publisher Comments:

Fully Updated: More techniques, New examples!

The Practical, Easy-to-Use Guide to Strategic and Business Analysis for Every Decision-Maker

More and more decision-makers are recognizing the immense potential of business analytics for developing winning strategies and making better choices. This friendly, plain-English guide to business analysis will help you choose the right tool, use it properly, and apply the results–without burying you in advanced math or theory!

 

Babette Bensoussan and Craig Fleisher walk you through the entire business analysis process and thoroughly demystify each of today’s 12 most valuable analysis tools. Their practical insights and realistic case studies will help you transform data into insight, transform insight into strategy, anticipate emerging threats and opportunities, and build powerful competitive advantage!

 

Covers these tools:

• BCG Growth/Share Portfolio Matrix

• Competitor Analysis

NEW! Driving Forces Analysis

• Financial Ratio and Statement Analysis

• Five Forces Industry Analysis

• Public Issues Analysis

NEW! Product Life Cycle Analysis

• Scenario Analysis

• Macroenvironmental (STEEP/PEST) Analysis

• SWOT Analysis

• Value Chain Analysis

NEW! Win/Loss Analysis

 

If you’re a manager or business owner, you need tools to make better decisions–about business strategy, marketing, competition, positioning, product development, and much more. In Analysis Without Paralysis, Second Edition, two renowned experts on business analysis and strategy bring you those tools, in plain English!

 

Babette Bensoussan and Craig Fleisher teach you exactly what you need to know to use these tools, even if you’ve never performed business analysis before. They begin with a practical, realistic introduction to the analysis process, and then walk you through twelve essential analysis techniques.

 

You’ll master classic approaches like SWOT analysis and Porter’s Five Forces, as well as the latest approaches to competitor, financial, issue, and value chain analysis. Bensoussan and Fleisher guide you through analyzing global, social, political, and macroenvironmental challenges that will shape the future of your business. In this edition, they also add three new techniques–Driving Forces, Product Life Cycle, and Win/Loss–plus new example data throughout.

 

For every tool, the authors present clear descriptions, context, rationales, strengths, weaknesses, step-by-step instructions, and case studies. The result: a book you can rely on to address any strategic or business challenge–whatever your role, experience, industry, or environment.

 

Don’t just collect data–use it for competitive advantage

Uncover correlations, assess trends, identify performance gaps, and identify your best opportunities

 

Get truly actionable outputs from your analysis

Perform future-oriented analysis that leads to better competitive strategies and tactics

 

Use analysis to anticipate and adapt to rapid change

Get early warnings of emerging threats–and respond more quickly

Synopsis:

Since the publication of the original edition, the importance of interpreting business data has become mission critical for professionals in all types of businesses.  These professionals have discovered the benefits of business analysis to address their organizations most crucial strategic and tactical challenges.  The Second Edition of this successful guide to business analysis, shows readers how to apply analytical tools without having to mire themselves in advanced math or arcane theory. Analysis Without Paralysis teaches readers the fundamentals of business analysis through the use of 12 core tools. Each tool will make the way readers assess and interpret their business’ data more effective, accurate, and actionable.  Accessibly written, the authors walk readers through the entire business analysis process and then explain each of today’s most valuable analysis tools so business professionals will be able to make better decisions about their company’s strategy and operations--and achieve better results.  The Second Edition includes three new analytical tools and updates all of the prior edition’s data and examples. For each tool, the authors present clear descriptions, context, rationales, strengths, weaknesses, step-by-step instructions, and case study examples.

 

"This title should be on any business manager’s shelf wanting to make better decisions using analysis." 

--UK Competitive Intelligence Forum (UK CIF)

About the Author

Babette E. Bensoussan (West Chatswood, Australia) is Managing Director of the MindShifts Group, a company specializing in competitive intelligence. She is widely recognized and sought after for her expertise in competitive analysis and has consulted with clients from Fortune 500 companies.

 

Craig S. Fleisher (Brunswick, Georgia) is Chief Learning Officer at Aurora WDC, a professional services firm specializing in business, competitive, and strategic intelligence. A widely published author, Fleisher is widely considered to be the "Dean of Competitive and Market Intelligence Analysis."

Table of Contents

Acknowledgments     ix

About the Authors     xi

Chapter 1 The Role of Analysis in Business Management     1

The Increasing Need for Effective Analysis     7

Concluding Observations      9

Chapter 2 The Analysis Process     13

What Is Analysis?     16

Chapter 3 BCG Growth/Share Portfolio Matrix     23

Description and Purpose     23

Link to the Experience Curve     24

Link to the Product Life Cycle     25

Combining the Experience Curve and Product Life Cycle     26

Strengths     29

Weaknesses     30

How to Do It     32

Case Study: Google as Viewed in a BCG Portfolio Planning Matrix     39

Chapter 4 Competitor Analysis     45

Description and Purpose     45

Strengths    47

Weaknesses     47

How to Do It     48

Case Study: Chinese Mobile Phone Market    59

Chapter 5 Driving Forces Analysis     63

Description and Purpose     63

Strengths    64

Weaknesses     65

How to Do It     66

Case Study: Driving Forces in the Digital Music Market     75

Chapter 6 Financial Ratios and Statement Analysis     81

Description and Purpose     81

Basic Concepts Underlying Financial Ratio and Statement Analysis (FRSA)     81

Components of Financial Statements     82

Assessing the Appropriateness of Ratios     83

Strengths      84

Weaknesses     84

How to Do It     86

Activity or Efficiency Ratios     87

Leverage or Solvency Analysis Ratios     90

Liquidity Analysis Ratios     91

Profitability Analysis Ratios     93

Other Analysis Ratios: Capital Market or Shareholder Returns     95

Methods of Ratio or Measure Comparison     98

Consolidation and Segmented Analysis     102

Case Study: FRSA of the Three Large North American Warehouse Clubs    104

Chapter 7 Five Forces Industry Analysis     109

Description and Purpose     109

Threat of New Entrants     111

Bargaining Power of Suppliers     112

Bargaining Power of Buyers     113

Threat of Substitute Products or Services     114

Degree of Rivalry Among Existing Players    115

Strengths    116

Weaknesses     117

How to Do It     118

Case Study: Applying the Five Forces Model to the U.S. Passenger Airline Industry     120

Case Study: Applying the Five Forces Model to the Global Pharmaceutical Industry     123

Chapter 8 Issue Analysis     127

Description and Purpose     127

Strengths    129

Weaknesses     130

How to Do It     131

Examples of Issue Analysis in Practice     144

Chapter 9 Product Life Cycle Analysis     147

Description and Purpose     147

Strengths    156

Weaknesses    157

How to Do It     158

Case Study: Apple’s Product Life Cycles and Growth Potential from the iPod to the iPad     163

Endnotes     165

Chapter 10 Scenario Analysis     167

Description and Purpose     167

Methods for Generating Scenarios     168

Strengths     172

Weaknesses     173

How to Do It     174

Case Study: Scenarios for Traditional and Emerging Forest Products Enterprises     179

Endnotes     184

Chapter 11 Macroenvironmental (STEEP/PEST) Analysis     187

Description and Purpose     187

Strengths     191

Weaknesses     192

How to Do It     193

Case Study: STEEP Analysis of the Life and Death of Brands     197

Chapter 12 SWOT Analysis     199

Description and Purpose     199

Strengths    202

Weaknesses     202

How to Do It     204

Case Study: Lockheed Martin Corporation     213

Endnote     222

Chapter 13 Value Chain Analysis     223

Description and Purpose     223

Strengths     229

Weaknesses     230

How to Do It     231

Case Study: Value Chain Analysis of Walmart Stores     242

Chapter 14 Win/Loss Analysis     249

Description and Purpose     249

Strengths     250

Weaknesses     252

How to Do It     254

Win/Loss Case Study: Email Marketing Solutions     260

Index     263

Product Details

ISBN:
9780133101027
Subtitle:
12 Tools to Make Better Strategic Decisions
Publisher:
Pearson FT Press
Author:
Fleisher, Craig S.
Author:
Bensoussan, Babette E.
Author:
Bensoussan, Babette
Author:
Fleisher, Craig
Subject:
Production & Operations Management
Subject:
Software Engineering-General
Copyright:
Publication Date:
20120916
Binding:
Hardback
Language:
English
Pages:
288
Dimensions:
9.1 x 6 x 1 in 522 gr

Related Subjects

Business » General
Business » Management
Business » Project Management
Business » Strategy
Business » Writing
Computers and Internet » Software Engineering » General
Health and Self-Help » Health and Medicine » Nursing
Science and Mathematics » Mathematics » Probability and Statistics » Statistics

Analysis Without Paralysis: 12 Tools to Make Better Strategic Decisions
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Product details 288 pages FT Press - English 9780133101027 Reviews:
"Synopsis" by ,

Since the publication of the original edition, the importance of interpreting business data has become mission critical for professionals in all types of businesses.  These professionals have discovered the benefits of business analysis to address their organizations most crucial strategic and tactical challenges.  The Second Edition of this successful guide to business analysis, shows readers how to apply analytical tools without having to mire themselves in advanced math or arcane theory. Analysis Without Paralysis teaches readers the fundamentals of business analysis through the use of 12 core tools. Each tool will make the way readers assess and interpret their business’ data more effective, accurate, and actionable.  Accessibly written, the authors walk readers through the entire business analysis process and then explain each of today’s most valuable analysis tools so business professionals will be able to make better decisions about their company’s strategy and operations--and achieve better results.  The Second Edition includes three new analytical tools and updates all of the prior edition’s data and examples. For each tool, the authors present clear descriptions, context, rationales, strengths, weaknesses, step-by-step instructions, and case study examples.

 

"This title should be on any business manager’s shelf wanting to make better decisions using analysis." 

--UK Competitive Intelligence Forum (UK CIF)

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