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More copies of this ISBNThis title in other editionsNudge: Improving Decisions about Health, Wealth, and Happinessby Richard H Thaler
Synopses & ReviewsPublisher Comments:For fans of Malcolm Gladwellandrsquo;s Blink and Nobel Prize winner Daniel Kahnemanandrsquo;s Thinking Fast and Slow, a revelatory new look at how we make decisions A New York Times bestseller An Economist Best Book of the Year A Financial Times Best Book of the Year Nudge is about choicesandmdash;how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we makeandmdash;ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resourcesandmdash;and show us how sensible andldquo;choice architectureandrdquo; can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertainingandmdash;a must-read for anyone interested in our individual and collective well-being. Synopsis:Citing decades of cutting-edge behavioral science research, the authors demonstrate that sensible choice architecture can successfully nudge people towards the best decisions without restricting their freedom.
Synopsis:For fans of Malcolm Gladwell’s Blink and Nobel Prize winner Daniel Kahneman’s Thinking Fast and Slow, a revelatory new look at how we make decisions A New York Times bestseller An Economist Best Book of the Year A Financial Times Best Book of the Year Nudge is about choices—how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make—ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources—and show us how sensible “choice architecture” can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertaining—a must-read for anyone interested in our individual and collective well-being. Synopsis:Nudge is about choices-how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make- including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible "choice architecture"can successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being. About the AuthorRichard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business.
Cass R. Sunstein is Felix Frankfurter Professor of Law at Harvard Law School. Table of ContentsNudge Acknowledgments Introduction Part I: Humans and Econs 1. Biases and Blunders 2. Resisting Temptation 3. Following the Herd 4.When Do We Need a Nudge? 5. Choice Architecture Part II: Money 6. Save More Tomorrow 7. Naive Investing 8. Credit Markets 9. Privatizing Social Security: Smorgasbord Style Part III: Health 10. Prescription Drugs: Part D for Daunting 11. How to Increase Organ Donations 12. Saving the Planet Part IV: Freedom 13. Improving School Choices 14. Should Patients Be Forced to Buy Lottery Tickets? 15. Privatizing Marriage Part V: Extensions and Objections 16. A Dozen Nudges 17. Objections 18. The Real Third Way 19. Bonus Chapter: Twenty More Nudges Postscript: November 2008 Notes Bibliography Index What Our Readers Are SayingAdd a comment for a chance to win!Average customer rating based on 1 comment:![]() ![]() ![]() ![]()
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Other books you might likeRelated SubjectsBusiness » Strategy Health and Self-Help » Psychology » General Health and Self-Help » Self-Help » General History and Social Science » Economics » General History and Social Science » Sociology » General |
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