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11 Remote Warehouse Art- General

Designing Type

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Designing Type Cover

 

Synopses & Reviews

Publisher Comments:


As one of a graphic designer's most essential tools, typefaces influence the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in a font.

The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundaries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles. The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents.

As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers.

About the Author

Karen Cheng is a graphic designer and associate professor in the visual communications program at the University of Washington, Seattle.

Product Details

ISBN:
9780300111507
Author:
Cheng, Karen
Publisher:
Yale University Press
Subject:
Graphic Arts
Subject:
Design - General
Subject:
Typography
Subject:
Type and type-founding
Subject:
Graphic design (Typography)
Subject:
Graphic Arts - General
Subject:
General
Subject:
Graphic Arts - Typography
Subject:
General-General
Copyright:
Edition Description:
Trade Paper
Publication Date:
May 2006
Binding:
TRADE PAPER
Language:
English
Illustrations:
70 b/w + 100 color diagrams
Pages:
224
Dimensions:
11 x 8.5 in 2.65 lb

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Related Subjects

Arts and Entertainment » Art » Typography
Computers and Internet » Desktop Publishing » General

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Product details 224 pages Yale University Press - English 9780300111507 Reviews:
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