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More copies of this ISBNThis title in other editionsSend: Why People Email So Badly and How to Do It Betterby David Shipley
Synopses & ReviewsPublisher Comments:Send—the classic guide to email for office and home and an instant success upon its original publication—has become indispensable for readers navigating the impersonal, and often overwhelming, world of electronic communication. Filled with real-life email success (and horror) stories and a wealth of entertaining examples, Send reveals the hidden minefields and pitfalls of email. It provides clear rules for handling all of todays thorniest email issues, from salutations and subject lines to bccs and emoticons. It explains when you absolutely shouldnt send an email and what to do when youve sent (in anger or in error) a potentially career-ending electronic bombshell. And it offers invaluable strategies to help you both better manage the ever-increasing number of emails you receive and improve the ones you send.
In this revised edition, David Shipley and Will Schwalbe have added fresh tales from the digital realm and a new afterword—“How to Keep Email from Taking Over Your Life,” which includes sage advice on handheld etiquette. Send is now more essential than ever, a wise and witty book that every businessperson and professional should read and read again. Synopsis:Filled with real-life e-mail success (and horror) stories and a wealth of entertaining examples, "Send" reveals the hidden minefields and pitfalls of e-mail.
Synopsis:Send--the classic guide to email for office and home and an instant success upon its publication in 2007--has become indispensable for readers navigating the impersonal, and at times overwhelming, world of electronic communication. Filled with real-life email success (and horror) stories and a wealth of useful and entertaining examples, Send dissects all the major minefields and pitfalls of email. It provides clear rules for navigating today's hot-button issues, from bccs and salutations to emoticons and subject lines. It offers essential strategies to help you both better manage the ever-increasing number of emails you receive and improve the ones you send.
In this revised and updated edition, David Shipley and Will Schwalbe have added a new introduction and two new chapters--Handheld Etiquette about BlackBerrys, iPhones, etc., and Secrets to Keep Email from Taking Over Your Life, an important issue for more and more people. Send is now more than ever the essential book about email for businesspeople and professionals everywhere. About the AuthorDavid Shipley is the deputy editorial page editor and Op-Ed page editor of The New York Times. Previously, he was a senior presidential speechwriter in the Clinton administration. He lives in New York.Will Schwalbe is the former senior vice president and editor in chief of Hyperion Books. Prior to that, he was a journalist, writing for such publications as The New York Times, Insight for Asian Investors, and Business Traveller. He now works in new media and lives in New York.
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