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Experiment!: Website Conversion Rate Optimization with A/B and Multivariate Testing

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Experiment!: Website Conversion Rate Optimization with A/B and Multivariate Testing Cover

 

Synopses & Reviews

Publisher Comments:

Experimentation using A/B, Split, or Multivariate (MV) is a way to make sure you are becoming more competitive, learning about your customers, and protecting your business against loss through bad design choices. Experimenting changes the way you think about design and the way you work. It prevents the loudest voice from deciding the direction; instead, through experimenting, you simply ask your customers, What do you think?

This book is an experimenting manifesto. It will show readers how to use experiments to learn more about their customers' behavior, influences, and decisions; reveal the strengths and weaknesses of a website; and, ultimately, guide designers to make the site work harder and convert better. The author, an experienced website optimization expert, talks about experiment approach, method, design, UX, ideas, results and failure, all with the perspective from his own experiences in the field. He writes in a concise and engaging style, presenting the techniques in small pieces that are easy to grasp. His aim is to inspire readers to start experimenting right now and to challenge assumptions. Once they start experimenting, no one will know better than they about what makes a site convert. This book goes beyond optimizing into new ideas and will inspire readers to boldly challenge everything.


Synopsis:

Testing is a surefire way to dramatically improve your website’s conversion rate and increase revenue. When you run experiments with changes to design or content, you’ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers’ behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better.

Experiment! will inspire you to challenge assumptions and start experimenting right now. You will:

  • Learn how to approach experiments to improve conversion
  • Understand the various methods of testing including A/B and multivariate

  • Discover experiment ideas, and go beyond optimization to innovation

  • Recognize the UX and design implications of experimenting
  • Learn to analyze data and deliver results

Experimenting changes the way you think about design and the way you work. It helps prevent the loudest voice from deciding direction; instead, through an experiment, you’ll ask the most important voices--your customers--“What do you think?”

About the Author

Colin McFarland is in charge of experimenting at Shop Direct Group, the UK's biggest shop-at-home group, with a turnover of £15billion a year. He has experimented and improved conversion for Priceline Group, Bank of America, Visit Britain, and Kelloggs. Colin is one of Europe's most experienced experimenters with MVT, beginning in the industry with UX research in his Bsc (Hons) degree, and moving to lead UX roles at respected digital agencies, before focusing on improving conversion with experimenting. Colin has run thousands of tests at large companies around the world, and his documentation of his findings is the basis of this defining book on the subject.

Table of Contents

Part I: Getting Started

Chapter 1: On Experimenting

Chapter 2: On Approach

Chapter 3: On Method

Part II: Interlude

Chapter 4: On UX

Chapter 5: On Design

Chapter 6: On Ideas

Part III: Moving Forward

Chapter 7: On Analysis

Chapter 8: On Results

Chapter 9: Conclusion

Product Details

ISBN:
9780321834607
Author:
Mcfarland, Colin
Publisher:
New Riders Publishing
Author:
McFarland, Colin
Subject:
Internet - Web Site Design
Subject:
Internet - General
Copyright:
Edition Description:
Trade paper
Publication Date:
20120813
Binding:
TRADE PAPER
Language:
English
Pages:
168
Dimensions:
7.994 x 4.522 x 0.319 in 218 gr

Related Subjects

Computers and Internet » Computers Reference » General
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Marketing
Computers and Internet » Internet » Web » Site Design

Experiment!: Website Conversion Rate Optimization with A/B and Multivariate Testing Used Trade Paper
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$21.00 In Stock
Product details 168 pages New Riders Publishing - English 9780321834607 Reviews:
"Synopsis" by ,

Testing is a surefire way to dramatically improve your website’s conversion rate and increase revenue. When you run experiments with changes to design or content, you’ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers’ behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better.

Experiment! will inspire you to challenge assumptions and start experimenting right now. You will:

  • Learn how to approach experiments to improve conversion
  • Understand the various methods of testing including A/B and multivariate

  • Discover experiment ideas, and go beyond optimization to innovation

  • Recognize the UX and design implications of experimenting
  • Learn to analyze data and deliver results

Experimenting changes the way you think about design and the way you work. It helps prevent the loudest voice from deciding direction; instead, through an experiment, you’ll ask the most important voices--your customers--“What do you think?”

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