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The Big Switch: Rewiring the World, from Edison to Google

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The Big Switch: Rewiring the World, from Edison to Google Cover

ISBN13: 9780393062281
ISBN10: 0393062287
Condition: Standard
Dustjacket: Standard
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Synopses & Reviews

Publisher Comments:


An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture.

A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing: and what it means for all of us.

Book News Annotation:

Just as electricity provision moved from a model of in-house generation to supply by utilities, Carr (a former executive editor of the Harvard Business Review) predicts that the world of information technology is undergoing a "big switch" to a utility- based model in which personal computers will become obsolete in the face of the World Wide Computer. He presents a wide-ranging analysis of the implications of the "big switch" for a general audience, examining likely impacts on corporate economies, consumer habits, software integration, media creation, war, democracy, religion, and other spheres of life. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture.

Synopsis:

A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing--and what it means for all of us.

Synopsis:

Building on the success of his industry-shaking Does IT Matter?Nicholas Carr returns with The Big Switch, a sweeping look at how a new computer revolution is reshaping business, society, and culture. Just as companies stopped generating their own power and plugged into the newly built electric grid some hundred years ago, today it's computing that's turning into a utility. The effects of this transition will ultimately change society as profoundly as cheap electricity did. The Big Switchprovides a panoramic view of the new world being conjured from the circuits of the "World Wide Computer." New for the paperback edition, the book now includes an A'"Z guide to the companies leading this transformation.

About the Author

Nicholas Carr is the author of The Shallows, The Big Switch, and Does IT Matter? He has written for The New York Times, Wall Street Journal, The Atlantic, The Guardian, Wired, and other periodicals. He lives in Colorado with his wife.

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Anna Creech, February 11, 2010 (view all comments by Anna Creech)
I found the parallels between the evolution of the delivery of electricity from self-contained generator systems to the modern-day grid and the evolution of personal computing applications from desktop to the cloud to be fascinating, and a good argument for cloud computing. However, once making that argument, the author proceeds to show his true colors as an anti-technology, privacy-focused, Matrix-fearing Luddite. Disappointing.
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Product Details

ISBN:
9780393062281
Author:
Carr, Nicholas
Publisher:
W. W. Norton & Company
Subject:
Information Theory
Subject:
Technological innovations
Subject:
Information technology
Subject:
General Computers
Subject:
Internet
Subject:
Communications-Information Theory
Copyright:
Publication Date:
January 2008
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Pages:
224
Dimensions:
8 x 6 in

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Related Subjects

Arts and Entertainment » Music » General
Engineering » Communications » Information Theory
Engineering » Communications » Telephony
History and Social Science » Politics » United States » Politics
Reference » Science Reference » Sociology of Science
Science and Mathematics » History of Science » Technology
Science and Mathematics » Mathematics » Probability and Statistics » General
Science and Mathematics » Mathematics » Probability and Statistics » Statistics
Science and Mathematics » Physics » General

The Big Switch: Rewiring the World, from Edison to Google Used Hardcover
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$5.50 In Stock
Product details 224 pages W. W. Norton & Company - English 9780393062281 Reviews:
"Synopsis" by , An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture.
"Synopsis" by , A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing--and what it means for all of us.
"Synopsis" by , Building on the success of his industry-shaking Does IT Matter?Nicholas Carr returns with The Big Switch, a sweeping look at how a new computer revolution is reshaping business, society, and culture. Just as companies stopped generating their own power and plugged into the newly built electric grid some hundred years ago, today it's computing that's turning into a utility. The effects of this transition will ultimately change society as profoundly as cheap electricity did. The Big Switchprovides a panoramic view of the new world being conjured from the circuits of the "World Wide Computer." New for the paperback edition, the book now includes an A'"Z guide to the companies leading this transformation.

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