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The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Storiesby Frank Rose
Synopses & Reviews
Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate--as experiences to immerse ourselves in at will. Wired contributing editor Frank Rose introduces us to the people who are reshaping media for a two-way world--people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think. The Art of Immersion is an eye-opening look at the shifting shape of entertainment today.
"The world's a stage — and an ad — according to this breathless dispatch from the new media marketing frontier. Wired contributing editor Rose (West of Eden) hails an infoscape teeming with alternate realities that are 'non-linear,' 'participatory,' and 'immersive.' Traditional entertainments like movies, TV shows, and music are getting higher-tech production values and are increasingly cross-linked to Web sites, video games, and YouTube. One result, he contends, is more engrossing narratives, exemplified by video games whose characters display emotional complexity while slaughtering zombies, and online communities obsessed with the tangled plot of Lost. The more tangible payoff is a raft of avant-garde marketing ploys, like a publicity campaign for a Batman movie featuring mysterious e-mails that sent recipients scurrying on a real-world scavenger hunt. But even as the ad agencies, production companies, and media consultancies the author profiles gush about these storytelling and revenue-generating innovations, Rose's language is repetitive and bland ('Interactive advertising efforts have meant getting people involved with a brand and its stories') and might leave readers wishing he'd taken more care with how to convey his own message. (Feb.)" Publishers Weekly (Copyright PWyxz LLC)
Book News Annotation:
A new type of narrative is emerging, one that's told through many media at once in a way that's nonlinear, participatory, and immersive, blurring the boundaries between author and audience, content and marketing, illusion and reality, story and game. An example is the movie The Dark Knight and its link with the website Why So Serious?. Frank, a contributing editor at Wired, introduces the people who are rethinking the ancient art of narrative, in essays built around interviews with innovators in film, television, video games, advertising, technology, and even neuroscience. Trent Reznor (Nine Inch Nails) and the Year Zero game, Sims creator Will Wright, and Damon Lindelhof of Lost are some of those profiled. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
A field guide to the visionaries—and the fans—who are reinventing the art of storytelling.
'A field guide to the visionaries—and the fans—who are reinventing the art of storytelling.\n
About the Author
As a contributing editor at Wired, Frank Rose has covered everything from Sony's gamble on PlayStation 3 to the posthumous career of Philip K. Dick in Hollywood. His books include the bestselling West of Eden, about the ouster of Steve Jobs from Apple. He lives in New York City.
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Arts and Entertainment » Film and Television » Media Studies