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    Original Essays | July 14, 2015

    Joshua Mohr: IMG Your Imagination, Your Fingerprint



    When I was in grad school, a teacher told our workshop that if a published novel is 300 pages, the writer had to generate 1,200 along the way. I... Continue »
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      All This Life

      Joshua Mohr 9781593766030

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15 Local Warehouse Business- Marketing
16 Remote Warehouse Business- Marketing

Selling the Invisible: A Field Guide to Modern Marketing

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Selling the Invisible: A Field Guide to Modern Marketing Cover

 

Synopses & Reviews

Publisher Comments:

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear and
  • Seeing the Forest Around the Falling Trees.

About the Author

Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications, and media relations for services.

Product Details

ISBN:
9780446672313
Author:
Beckwith, Harry
Publisher:
Business Plus
Subject:
Business, Sales
Subject:
Business;Marketing
Subject:
Sales & Selling
Copyright:
Publication Date:
20120331
Binding:
TRADE PAPER
Language:
English
Pages:
272
Dimensions:
7.5 x 5.25 x 0.75 in 0.45 lb

Related Subjects

Business » General
Business » Marketing
Business » Sales
Health and Self-Help » Self-Help » General
Metaphysics » Parapsychology
Reference » Science Reference » Microscopes

Selling the Invisible: A Field Guide to Modern Marketing New Trade Paper
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Product details 272 pages Business Plus - English 9780446672313 Reviews:
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