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Who's Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Lifeby Richard Florida
Synopses & Reviews
In the age of globalization, some claim that where you live doesnt matter: Alaska, Idaho, and Alabama are interchangeable. The world is, after all, flat.
Not so fast. Place, argues the great urbanist Richard Florida, is not only important, its more important than ever. In fact, choosing a place to live is as important to your happiness as choosing a spouse or career. And some regions, recent surveys show, really are happier than others. In Whos Your City, Creative Class guru Richard Florida reports on this growing body of research that tells us what qualities of cities and towns actually make people happy—and he explains how to use these ideas to make your own choices. This indispensable guide to how people can choose where to live and what those choices mean to their lives and their communities is essential reading for everyone from urban planners and mayors to recent graduates.
It's a mantra of the age of globalization that where we live doesn't matter. We can innovate just as easily from a ski chalet in Whistler or a beach house in the Caribbean as in the office.
According to Richard Florida, this is plain wrong. Globalization is not flattening the world - it's making it spikier. Place matters more than ever to the global economy and to our individual lives. Where we live determines the jobs and careers we have access to, the people we meet, and the mating markets in which we participate. Where we live determines where the good ideas come from - and even whether they come at all. Everything we think we know about cities and their economic role is up for grabs.
From the bestselling author of "The Rise of the Creative Class" comes a brilliant book on the surprising importance of place. "Who's Your City?" offers the first available city rankings by life-stage, rating the best places for singles, families, and empty-nesters to reside.
About the Author
Richard Florida is director of the Martin Prosperity Institute and professor of business and creativity at the Rotman School of Management, University of Toronto, and founder of the Creative Class Group, a global advisory services firm. His books include the bestseller The Rise of the Creative Class. He lives in Toronto.
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