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Iacocca: An Autobiography

by

Iacocca: An Autobiography Cover

 

Synopses & Reviews

Publisher Comments:

Hes an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.

The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didnt get mad, he got even. He led a battle for Chryslers survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.

In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Fords reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didnt know how to cash the check.

From the Trade Paperback edition.

About the Author

Lee Iacocca is the former chairman of Chrysler Corporation and the author of Talking Straight and the autobiography Iacocca.

From the Trade Paperback edition.

Product Details

ISBN:
9780553251470
Author:
Iacocca, Lee
Author:
Novak, William
Author:
Lee Iacocca with William Novak
Publisher:
Bantam
Location:
Toronto ;
Subject:
General
Subject:
Business
Subject:
Automobile industry and trade
Subject:
Businessmen
Subject:
Iacocca, lee, 1924-
Subject:
Businessmen -- United States -- Biography.
Subject:
Biography/Business
Copyright:
Edition Description:
Mass market paperback
Series Volume:
no. 90
Publication Date:
19860631
Binding:
MASS MARKET
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
384
Dimensions:
6.88x4.18x1.14 in. .44 lbs.

Related Subjects

Biography » Business
Biography » General
Business » History and Biographies

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Product details 384 pages Bantam Books - English 9780553251470 Reviews:
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