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    Required Reading | January 16, 2015

    Required Reading: Books That Changed Us



    We tend to think of reading as a cerebral endeavor, but every once in a while, it can spur action. The following books — ranging from... Continue »

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Iacocca

by

Iacocca Cover

 

Synopses & Reviews

Publisher Comments:

Hes an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.

The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didnt get mad, he got even. He led a battle for Chryslers survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.

In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Fords reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didnt know how to cash the check.

Synopsis:

He's an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity and newsmaker, whose name symbolized integrity and know-how for millions of Americans.

About the Author

Lee Iacocca is the former chairman of Chrysler Corporation and the author of Talking Straight and the autobiography Iacocca.

Product Details

ISBN:
9780553384970
Author:
Iacocca, Lee
Publisher:
Bantam Books
With:
Novak, William
Author:
Novak, William
Subject:
Business
Subject:
Businessmen
Subject:
Automobile industry and trade
Subject:
Iacocca, Lee A
Subject:
Automobile industry and trade -- United States.
Subject:
Biography/Business
Copyright:
Edition Description:
Trade paper
Publication Date:
20070431
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
416
Dimensions:
8.24x5.28x.88 in. .68 lbs.

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Related Subjects

Biography » Business
Biography » General
Business » Biographies

Iacocca New Trade Paper
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Product details 416 pages Bantam Books - English 9780553384970 Reviews:
"Synopsis" by , He's an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity and newsmaker, whose name symbolized integrity and know-how for millions of Americans.
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