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Ideas in Progress #0001: Decoding Advertisments

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Ideas in Progress #0001: Decoding Advertisments Cover

 

Synopses & Reviews

Publisher Comments:

A fascinating account of how the admen achieve their effects.?Stuart Hood

This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.

Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.

Synopsis:

Analyzes magazine ads, discusses the signs and symbols in use, and explains how they work.

Synopsis:

The author of Consuming Passions and Deadline at Dawn presents a classic text--used worldwide--revealing how advertisements sell us ourselves. Includes over 180 illustrations.

Product Details

ISBN:
9780714526157
Author:
Williamson, Judith
Publisher:
Marion Boyars Publishers
Location:
London :
Subject:
Advertising & Promotion
Subject:
Advertising
Subject:
Propaganda
Subject:
General Business & Economics
Subject:
Business-Advertising
Copyright:
Edition Description:
Trade Paper
Series:
Ideas in Progress
Series Volume:
0001
Publication Date:
19940331
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
180
Dimensions:
8.48x7.12x.44 in. .67 lbs.

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Related Subjects

Business » Advertising
History and Social Science » Sociology » General
Travel » Travel Writing » General

Ideas in Progress #0001: Decoding Advertisments New Trade Paper
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$18.95 In Stock
Product details 180 pages Marion Boyars Publishers - English 9780714526157 Reviews:
"Synopsis" by , Analyzes magazine ads, discusses the signs and symbols in use, and explains how they work.
"Synopsis" by , The author of Consuming Passions and Deadline at Dawn presents a classic text--used worldwide--revealing how advertisements sell us ourselves. Includes over 180 illustrations.
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