Internet Riches: The Simple Money-Making Secrets of Online Millionaires

In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods for striking it rich on the Net. Exclusive interviews with dozens of “mom and pop” entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. Readers get:

• an inspiring guide to e-business opportunities, including “instant e-businesses” that require no start-up capital or technical training

• proven strategies for making money from home and turning hobbies into businesses

• low-cost web marketing and product tips

• legal and financial advice

• detailed vendor recommendations

• years of expertise and experience in one easy-to-use book

Internet Riches also offers an innovative action plan for brainstorming new business ideas, and fun exercises to help readers determine the best moves for their particular situations. Filled with practical pointers and motivational interviews, it's the most powerful guide ever to finding financial freedom online!

Scott Fox (Los Angeles, CA) is the top e-business consultant in Hollywood, where his clients have included Bill O’Reilly and Larry King. He is a frequent speaker on e-business and tech­nol­ogy at universities including USC and UCLA, and at conferences such as Digital Hollywood and Internet World. He has been featured in radio programs nationwide, as well as in The Boston Globe, The Orange County Register, Toronto Globe & Mail, and Smart Money Magazine. He has taught “Internet Riches” at the Learning Annex in Los Angeles. He received a JD from Stanford.

"Introduction: Welcome to the Internet Gold Rush, Take Two! . . . . . . 1

PART 1 THE UNLIMITED OPPORTUNITY OF THE INTERNET

1 The Internet Business Revolution . . . . . . . . . . . . . . . . . . . . . . . . . . 13

2 Starting Your E-Business: Can You Afford Not To? . . . . . . . . . . . . . 21

3 The Internet’s First Millionaire Wave — Efficiency. . . . . . . . . . . . . . 30

4 The Internet’s Second Millionaire Wave — Products . . . . . . . . . . . . 43

5 The Internet’s Third Millionaire Wave — Niches . . . . . . . . . . . . . . . 70

PART 2 DEVELOPING YOUR OWN E-BUSINESS MODEL

6 Applying Millionaire Types Theory: A Case Study . . . . . . . . . . . . 101

7 The ICICLE Business Model Method . . . . . . . . . . . . . . . . . . . . . . 105

8 What E-Business Should You Pursue? . . . . . . . . . . . . . . . . . . . . . 108

PART 3 BUILDING YOUR INTERNET MILLIONAIRE E-BUSINESS

9 Technology Secrets and Strategies Overview . . . . . . . . . . . . . . . . . 125

10 Choosing Your Domain Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . 133

11 Choosing a Website Hosting Company . . . . . . . . . . . . . . . . . . . . . 144

12 How to Build a Website in One Hour . . . . . . . . . . . . . . . . . . . . . . 147

13 Finding a Web Designer. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161

14 E-Commerce Shopping Carts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 165

15 The eBay Phenomenon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 176

16 Developing Killer Content on a Startup Budget . . . . . . . . . . . . . . 188

17 Reality Checks Before Investing Real Time and Money . . . . . . . . 193

18 An Action Plan for Your Million-Dollar E-Business . . . . . . . . . . . 199

19 Testing Your New Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 208

PART 4 INTERNET MARKETING SECRETS FOR YOUR E-BUSINESS

20 No Budget Marketing Secrets . . . . . . . . . . . . . . . . . . . . . . . . . . . 215

21 Small Budget Marketing Secrets. . . . . . . . . . . . . . . . . . . . . . . . . . . 224

22 Real Budget Marketing Secrets. . . . . . . . . . . . . . . . . . . . . . . . . . . . 231

PART 5 LEGAL ISSUES AND ADMINISTRATION

23 Copyright, Trademark, and Incorporation Choices. . . . . . . . . . . . 243

24 Partners: Should You Share Your Million-Dollar Idea? . . . . . . . . . 251

PART 6 GRADUATION — STARTING YOUR OWN DREAM BUSINESS

25 Congratulations! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 259

APPENDIXES

Appendix A: Index of E-Business Entrepreneurs and Services . . . . . . 267

Appendix B: Internet Research Skills. . . . . . . . . . . . . . . . . . . . . . . . . . 268

Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 272

Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 281

Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 291"