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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

by

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two Cover

 

Synopses & Reviews

Publisher Comments:

There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

Synopsis:

The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.

Synopsis:

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

About the Author

Al Ries is perhaps the world's best-known marketing strategist. He is the coauthor of such international bestsellers as The 22 Immutable Laws of Branding and Positioning: The Battle for Your Mind and the author of Focus: The Future of Your Company Depends on It. His daughter Laura Ries is a graduate of Northwestern University and a partner in their marketing strategy firm, Ries &Ries in Roswell, Georgia. She is the coauthor of The 22 Immutable Laws of Branding. Together they speak and consult with major companies around the globe.

Product Details

ISBN:
9780887306662
Subtitle:
Exposed and Explained by the World's Two
Author:
Ries, Al
Author:
by Al Ries
Author:
Trout, Jack
Author:
Trout, Jack
Publisher:
HarperBusiness
Location:
New York, NY :
Subject:
Business
Subject:
Marketing - General
Subject:
Marketing
Subject:
Advertising & Promotion
Subject:
Business;Marketing
Copyright:
Edition Number:
1st paperback ed.
Edition Description:
Trade PB
Publication Date:
19940427
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
160
Dimensions:
8.10x5.30x.39 in. .28 lbs.

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Related Subjects


Business » Advertising
Business » Marketing

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two New Trade Paper
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$15.99 In Stock
Product details 160 pages HarperBusiness - English 9780887306662 Reviews:
"Synopsis" by , The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.
"Synopsis" by , Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
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