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Cultural Anthropology: An Applied Perspective


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Synopses & Reviews

Publisher Comments:

Explore cultural anthropology in an applied and fascinating way with Gary Ferraro and Susan Andreatta's CULTURAL ANTHROPOLOGY: AN APPLIED PERSPECTIVE, Ninth Edition. This contemporary text gives you all the key material you need for your introductory course, yet is highly relevant to today's students with its real-world applications of the principles and practices of anthropology. This book will help you learn to appreciate other cultures as well as your own and to apply what you learn to situations in your personal and professional life. Check out the real-life examples of cross-cultural misunderstandings and issues (in popular "Cross-Cultural Miscues" features) to view "culture at work." Also, the book takes a look at specialized vocabularies such as "chickspeak" (the language of single, urban, upwardly mobile women) and contemporary topics such as health aid for women in Afghanistan and environmental degradation.

About the Author

Gary Ferraro, Professor Emeritus of Anthropology at the University of North Carolina at Charlotte, received his B.A. in history from Hamilton College and his M.A. and Ph.D. degrees from Syracuse University. He has been teaching anthropology courses since 1971, was a Fulbright Scholar at the University of Swaziland in southern Africa and at Masaryk University in the Czech Republic, and served as a visiting professor of anthropology in the University of Pittsburgh?s Semester at Sea Program, a floating university that travels around the world. Ferraro continues to teach the introductory class at UNC to stay current with today?s students. He has conducted research for extended periods of time in Kenya and Swaziland and has traveled widely throughout many other parts of the world. Ferraro has also served as a consultant for such organizations as USAID, the Peace Corps, the World Bank, IBM, G.E. Plastics, and Georgia Pacific, among others. From l996 to 2000 Dr. Ferraro served as Director of the Intercultural Training Institute at UNC-Charlotte, a consortium of cross-cultural trainers and educators from academia and business designed to help regional organizations cope with cultural differences at home and abroad. In addition to publishing in a number of professional journals, he is the author of CLASSIC READINGS IN CULTURAL ANTHROPOLOGY (2004, 2009), GLOBAL BRAINS: KNOWLEDGE AND COMPETENCIES FOR THE 21st CENTURY (2002), THE CULTURAL DIMENSION OF INTERNATIONAL BUSINESS (l990, l994, l998, 2002, 2006, 2010), CULTURAL ANTHROPOLOGY: AN APPLIED PERSPECTIVE (now in its Eighth Edition), ANTHROPOLOGY: AN APPLIED PERSPECTIVE (l994), and THE TWO WORLDS OF KAMAU (1978).Susan Andreatta, Associate Professor of Anthropology at The University of North Carolina at Greensboro, received her B.A. in anthropology and Spanish at the University of Delaware, her M.A. in anthropology from Iowa State University, and her Ph.D. in anthropology from Michigan State University. Andreatta also did a two-year post-doc in England at the University of Hull. During the past twenty years, Andreatta has conducted fieldwork in Costa Rica, Jamaica, St. Vincent, Barbados, Antigua, Dominica, Mexico, Uganda, China, and North Carolina. Her theoretical orientation lies in human ecology and political ecology as applied to small-scale agricultural producers and fishers. Since 1985, Andreatta has participated in a wide range of applied projects, including many focused on tourism, migration and resettlement, health, agriculture, silvaculture, fishing, and marketing of fresh local produce and seafood. Her interests in small-family farms, rural communities, and their transformation or resistance to the expansion of agribusiness and the globalization of agriculture has enabled her to work both overseas and domestically. Her work has been published in HUMAN ORGANIZATION, CULTURE AND AGRICULTURE, and SOUTHERN RURAL SOCIOLOGY. Andreatta is the director of Project Greenleaf at UNC-Greensboro, a project she started in 2001 that provides undergraduate students hands-on applied research experiences. Andreatta is a past board member and former secretary for the Society for Applied Anthropology (SfAA), and completed a two-year term as President of the Society for Applied Anthropology in spring 2008.

Table of Contents

1. What Is Anthropology? 2. The Concept of Culture. 3. Applied Anthropology. 4. The Growth of Anthropological Theory. 5. Methods in Cultural Anthropology. 6. Language and Communication. 7. Subsistence Patterns. 8. Economics. 9. Marriage and the Family. 10. Kinship and Descent. 11. Sex and Gender. 12. Social Stratification. 13. Political Organization and Social Control. 14. Belief Systems. 15. Art. 16. The Modern World Order, Global Challenges, and the Role of Applied Anthropology.

Product Details

An Applied Perspective
Ferraro, Gary
Ferraro, Gary (Gary Ferraro)
Andreatta, Susan
Cengage Learning
Anthropology - General
New co-author
applied perspective
cross-cultural miscues
traditional balance
anthropology;cultural anthropology
Sociology - General
General Social Science
Publication Date:
Grade Level:
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History and Social Science » Anthropology » Cultural Anthropology
History and Social Science » Anthropology » General
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