Special Offers see all
More at Powell'sRecently Viewed clear list
Original Essays | September 9, 2013
4 comments
|
 
$29.95
New Hardcover
Ships in 1 to 3 days
This title in other editionsStartup CEO: A Field Guide to Scaling Up Your Business, + Websiteby Matt Blumberg
Synopses & ReviewsPublisher Comments:Whatever industry you may be involved in—whether it be architecture, medicine, or technology—scaling up your business can be one of the most difficult endeavors you may ever face. And in most cases, as the company grows, so will your role in it. Being a CEO is an incredibly complex job at any size company, but it can be especially challenging if you're part of a startup. In this case, you really don't have the luxury of making costly mistakes while learning on the job.
Back in 1999, author Matt Blumberg, a technology and marketing entrepreneur started a company called Return Path that later became the driving force behind the creation of his blog, OnlyOnce—because "you're only a first-time CEO once." Now, with Startup CEO—the third book in the Startup Revolution series—Blumberg shares his experiences that led up to that point and discusses the details of this extremely difficult and unique job. Whether you're currently the CEO of your own company, an aspiring entrepreneur, or thinking about your own career development, the insights found here will put you in a better position to succeed. Divided into five comprehensive parts, this reliable resource skillfully puts the essential elements of this endeavor in perspective—from the startup stage, through the revenue stage, and into the growth stage. Along the way, you'll gain valuable knowledge on:
Startup CEO puts an emphasis on practical application. To that end, this book provides readers with exclusive access to a companion website filled with supplementary materials, allowing you to continue to learn in a hands-on fashion long after closing the book. Being a startup CEO is one of the hardest jobs you'll ever have. But if you're motivated, creative, and enjoy building things, it's also the best job in the world. Startup CEO will show you what it takes to make it in this position—and while it may not have all the answers, it can help you figure out the questions you should always be asking. Synopsis:Praise for Startup CEO
"One of the key principles of the Lean Startup movement is that entrepreneurship is management. In Startup CEO, Matt Blumberg provides a comprehensive guide to every facet of entrepreneurial management. An essential and practical guide for entrepreneurs everywhere." "There's no silver bullet for building a great company. Startup CEO deciphers the challenging, complex, uncertain, and oftentimes lonely role of a first-time CEO without oversimplifying it." "I've been on Matt's board for more than a decade, and I've watched him develop into one of the finest CEOs I've had the pleasure to work with. With Startup CEO, Matt allows other entrepreneurs to profit from his years of experience and emulate his remarkable example." "There is the one-in-a-million company that catches lightning in a bottle and grows like a weed without care and feeding. For the rest of us, there's Startup CEO, the how-to manual for getting there the old-fashioned way. This book will be your coach, mentor, and advisor in any situation you or your company are likely to encounter." "Startup CEO is the definitive book for any CEO—first time or otherwise—of a high-growth company. While dozens of books have been written about starting businesses, it's time for entrepreneurs to focus on scaling them. Matt shows them how." Synopsis:A definitive book for any CEO—first time or otherwise—of a high-growth company
While big company CEOs are usually groomed for the job for years, startup CEOs aren't—and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce—because "you're only a first time CEO once." Now, more than a decade later, he's written Startup CEO. As the fifth book in the StartUp Revolution series, this reliable resource is based on Blumberg's experience as a startup CEO and covers a number of issues he's faced over the dozen years he's been a CEO.
Engaging and informative, this book is essential reading for any, and every, CEO. About the AuthorMatt Blumberg founded Return Path in 1999 because he believed the world needed email to work better. He is passionate about enhancing the online relationship between email subscribers and marketers so that both sides of the equation benefit. It is with great pride that he has watched this initial creation grow to a company of more than 400 employees with a market-leading brand, innovative products, and the email industry's most renowned experts. Before Return Path, Blumberg ran marketing, product management, and the Internet group for Moviefone, Inc. (later acquired by AOL). Prior to that, he served as an associate with private equity firm General Atlantic Partners and was a consultant with Mercer Management Consulting. He holds a BA from Princeton University.
Table of ContentsFOREWORD XIII
ACKNOWLEDGMENTS XV ABOUT THE AUTHOR XIX INTRODUCTION XXI PART ONE: STORYTELLING 1 CHAPTER ONE CHAPTER TWO CHAPTER THREE CHAPTER FOUR CHAPTER FIVE CHAPTER SIX PART TWO: BUILDING THE COMPANY’S HUMAN CAPITAL 57 CHAPTER SEVEN CHAPTER EIGHT CHAPTER NINE CHAPTER TEN CHAPTER ELEVEN CHAPTER TWELEVE CHAPTER THIRTEEN CHAPTER FOURTEEN CHAPTER FIFTEEN CHAPTER SIXTEEN PART THREE: EXECUTION 143 CHAPTER SEVENTEEN CHAPTER EIGHTEEN CHAPTER NINETEEN CHAPTER TWENTY CHAPTER TWENTY-ONE CHAPTER TWENTY-TWO CHAPTER TWENTY-THREE CHAPTER TWENTY-FOUR CHAPTER TWENTY-FIVE CHAPTER TWENTY-SIX CHAPTER TWENTY-SEVEN CHAPTER TWENTY-EIGHT CHAPTER TWENTY-NINE CHAPTER THIRTY CHAPTER THIRTY-ONE PART FOUR: BUILDING AND LEADING A BOARD OF DIRECTORS 251 CHAPTER THIRTY-TWO CHAPTER THIRTY-THREE CHAPTER THIRTY-FOUR CHAPTER THIRTY-FIVE CHAPTER THIRTY-SIX CHAPTER THIRTY-SEVEN CHAPTER THIRTY-EIGHT CHAPTER THIRTY-NINE PART FIVE: MANAGING YOURSELF SO YOU CAN MANAGE OTHERS 301 CHAPTER FORTY CHAPTER FORTY-ONE CHAPTER FORTY-TWO CHAPTER FORTY-THREE CHAPTER FORTY-FOUR CHAPTER FORTY-FIVE CHAPTER FORTY-SIX CHAPTER FORTY-SEVEN A NOTE ON EXITS 355 CONCLUSION 359 WHAT DID I MISS? 360 BIBLIOGRAPHY 361 ABOUT THE COMPANION WEB SITE 365 INDEX 367 EXCERPT FROM STARTUP BOARDS 373 What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
Related Subjects
Business » General
|
||||||||||||
|
|
|||||||||||||
|
Follow us on...
|
|||||||||||||
