Knockout Narratives Sale
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Visit our stores


    Recently Viewed clear list


    Original Essays | December 8, 2014

    Marina Warner: IMG How Is Fantasy Different from Fairy Tale?



    Fairy tale is a country of the mind where there are many inhabitants stretching back into deep time, and we're like people before Babel, we speak a... Continue »

    spacer
Qualifying orders ship free.
$29.99
New Compact Disc
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
4 Local Warehouse Business- Marketing
10 Remote Warehouse Business- Marketing

Contagious: Why Things Catch on

by

Contagious: Why Things Catch on Cover

 

Synopses & Reviews

Publisher Comments:

New York Times bestseller

What makes things popular?

If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Review:

"Before something can go viral, it must be contagious. Drawing upon his numerous academic publications and the work of others in a variety of fields, Berger explores the essential elements of how ideas, products, and organizations become very popular very quickly — and unlike other authors, his answers don't necessarily point to social media. Keith Nobbs narrates in a youthful, slightly nasal voice — and this makes his performance all the more effective, as a youthful voice, rather than an older one, is better suited to explain the dynamics of popularity. Nobbs's reading is nuanced and will help listeners navigate the author's anecdotes and research. On its own, the author's prose is engaging, but with Nobbs's narration, the audiobook feels almost conversational, making Berger's book even more accessible. A Simon & Schuster hardcover. (March)" Publishers Weekly Copyright PWxyz, LLC. All rights reserved.

Synopsis:

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It’s more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger’s research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-read for people who want their projects and ideas to succeed.

About the Author

Jonah Berger is the James G. Campbell Jr. Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in The New York Times, The Wall Street Journal, Science, Harvard Business Review, and more. His research has also been featured in the New York Times Magazine’s “Year in Ideas.” Berger has been recognized with a number of awards for both scholarship and teaching. He lives in Philadelphia, Pennsylvania.

Product Details

ISBN:
9781442359376
Author:
Berger, Jonah
Publisher:
Simon & Schuster Audio
Author:
Schuster, Inc. All rights reserved.
Author:
<
Author:
Social Dynamics Group, LLC. All rights reserved.
Author:
(P)2013 Simon
Author:
br
Author:
&
Author:
(c)2013
Author:
>
Author:
AMP
Author:
Nobbs, Keith
Author:
nbsp
Subject:
Marketing - General
Subject:
Business;Marketing
Subject:
Sociology - General
Copyright:
Edition Description:
Unabridged
Publication Date:
20130305
Binding:
COMPACT DISC
Language:
English
Dimensions:
5.88 x 5.12 in

Related Subjects

Audio Books » Nonfiction
Business » Advertising
Business » General
Business » Management
Business » Marketing
History and Social Science » Sociology » General

Contagious: Why Things Catch on New Compact Disc
0 stars - 0 reviews
$29.99 In Stock
Product details pages Simon & Schuster Audio - English 9781442359376 Reviews:
"Publishers Weekly Review" by , "Before something can go viral, it must be contagious. Drawing upon his numerous academic publications and the work of others in a variety of fields, Berger explores the essential elements of how ideas, products, and organizations become very popular very quickly — and unlike other authors, his answers don't necessarily point to social media. Keith Nobbs narrates in a youthful, slightly nasal voice — and this makes his performance all the more effective, as a youthful voice, rather than an older one, is better suited to explain the dynamics of popularity. Nobbs's reading is nuanced and will help listeners navigate the author's anecdotes and research. On its own, the author's prose is engaging, but with Nobbs's narration, the audiobook feels almost conversational, making Berger's book even more accessible. A Simon & Schuster hardcover. (March)" Publishers Weekly Copyright PWxyz, LLC. All rights reserved.
"Synopsis" by , Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It’s more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger’s research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-read for people who want their projects and ideas to succeed.

spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.