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Graphic Design: The New Basics


Graphic Design: The New Basics Cover


Synopses & Reviews

Publisher Comments:

How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside thedesign annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality thereare few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems.

Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of designfrom a logo or letterhead to a complex web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, The New Basics is the new indispensable resource for anyone seeking a smart, inspiring introduction to graphic design and destined to become the standard reference work in design education.

About the Author

Ellen Lupton is adjunct curator at the Cooper-Hewitt, National Design Museum, and co-chair of the design department of the Maryland Institute College of Art. She is a Chrysler Design Award winner and the best-selling author of Thinking with Type, D.I.Y Design It Yourself, D.I.Y. Kids, Design Culture Now, and Mixing Messages.

Product Details

Lupton, Ellen
Princeton Architectural Press
Phillips, Jennifer Cole
Unknown, Chronicle
Graphic Arts
Graphic Arts - General
Graphic Arts - Typography
Publication Date:
Grade Level:
from 8 up to 17
9 x 8 x 0.75 in 1.79 lb
Age Level:
from 13 up to 99

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Related Subjects

Arts and Entertainment » Art » Graphic Design
Arts and Entertainment » Art » Style and Design
Arts and Entertainment » Art » Typography
Computers and Internet » Desktop Publishing » General

Graphic Design: The New Basics Sale Hardcover
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Product details 248 pages Princeton Architectural Press - English 9781568987705 Reviews:
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