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1 Beaverton Art- Typography

Just My Type: A Book about Fonts

by

Just My Type: A Book about Fonts Cover

ISBN13: 9781592406524
ISBN10: 1592406521
Condition: Standard
Dustjacket: Standard
All Product Details

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Synopses & Reviews

Publisher Comments:

Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)?

Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

Review:

"Printed type is no mere neutral conveyor of ideas but an artistic medium in its own right, with psychological, social, and even sexual overtones, according to this lively romp through the history of fonts. Garfield (The End of Innocence) surveys fonts from Gutenberg's dour Gothic and the elegant classicism of Garamond to the childlike faux-naïveté of Comic Sans, now so widely used for everything from medical brochures to tombstones that a movement has arisen to ban it. Along the way he revisits the sometimes lurid lives of the great typographers — incest and bestiality included — and explores the legibility of highway signs and the subliminal messaging of presidential campaign fonts. There's much pop psychology here — heavy, angular fonts seem male, apparently, while thin, curlicued ones are female — and a lot of engaging connoisseurship that occasionally goes overboard, especially when comparing look-alike modern sans serif fonts: you have to strain at gnats to distinguish the ubiquitous corporate cordiality of Helvetica from the 'slightly softer and more rounded tone' of Arial. Regardless, Garfield's evocative prose — Cooper Black is 'the sort of font the oils in a lava lamp would form if smashed to the floor' — entices us to see letters instead of just reading them. Photos. (Sept.)" Publishers Weekly Copyright PWxyz, LLC. All rights reserved.

Review:

"Whether you're a hardcore typophile or a type-tyro, there's something here for you: be it the eye-opening revelations of Eric Gill's utter and complete perversity, or the creation of the typeface that helped Mr. Obama gain entrance to the White House." Chip Kidd

Review:

"There is even a photograph of a quick brown fox literally jumping over a lazy dog. What a clever, clever book." Lynne Truss

Review:

"Did I love this book? My daughter's middle name is Bodoni. Enough said." Maira Kalman

Review:

"With wit, grace and intelligence, Simon Garfield tells the fascinating stories behind the letters that we encounter every day on our street corners, our bookstore shelves, and our computer screens." Michael Bierut, Partner, Pentagram Design, New York, and author of Seventy-Nine Short Essays on Design

Review:

"Simon Garfield reveals an invisible world behind the printed word... the lives of the designers and the letters they've created have never been more clearly detailed with so much flair." Jessica Kerwin Jenkins, author of Encyclopedia of the Exquisite

About the Author

Simon Garfield is the author of twelve acclaimed books of nonfiction. He lives in London and St. Ives, Cornwall, and currently has a soft spot for Requiem Fine Roman and HT Gelateria.

Chip Kidd is associate art director for Alfred A. Knopf, where his jacket designs have revolutionized the art of American book packaging. He is the author of numerous books, including The Cheese Monkeys.

What Our Readers Are Saying

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Average customer rating based on 3 comments:

Art Needleman, January 2, 2012 (view all comments by Art Needleman)
Excellent discussion on type and how it affects our lives. Without type, there would be nothing to read.
Was this comment helpful? | Yes | No
Brittney, September 12, 2011 (view all comments by Brittney)
As a self-taught graphic designer, I found this book to be a great resource. While it succeeds wonderfully in examining the history and origins of fonts, what impressed me most was just how entertaining Just My Type was - a quality I find some design books lack. I especially loved the chapter on 'worst fonts in the world' - I really hate Papyrus.
Was this comment helpful? | Yes | No
(2 of 2 readers found this comment helpful)
tutu, September 7, 2011 (view all comments by tutu)
Full disclosure: I am one of those people whose pulse races when looking at -- or reading about -- fonts. So this book was a romance and a thriller in one for me. I love reading about the provenance of each font, the teeny, tiny differences, the anecdotes, the flubs. I learned that I like the Bembo font.

I can only imagine the conversations about what type to set the book in (Sabon) and how hard the checkers had to work to make sure each font sample was correct. Yikes!
Was this comment helpful? | Yes | No
(4 of 4 readers found this comment helpful)
View all 3 comments

Product Details

ISBN:
9781592406524
Subtitle:
A Book about Fonts
Author:
Garfield, Simon
Publisher:
Gotham
Subject:
General Reference
Subject:
Graphic design
Subject:
Writing Skills
Subject:
Applied Sciences
Copyright:
Edition Description:
Paperback / softback
Publication Date:
20141104
Binding:
HARDCOVER
Grade Level:
from 12
Language:
English
Pages:
464
Dimensions:
8.25 x 5.5 in 1 lb
Age Level:
from 18

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Related Subjects

Arts and Entertainment » Art » Design History
Arts and Entertainment » Art » Typography
Arts and Entertainment » Sale Books
Featured Titles » Culture

Just My Type: A Book about Fonts Used Hardcover
0 stars - 0 reviews
$9.95 In Stock
Product details 464 pages Gotham - English 9781592406524 Reviews:
"Publishers Weekly Review" by , "Printed type is no mere neutral conveyor of ideas but an artistic medium in its own right, with psychological, social, and even sexual overtones, according to this lively romp through the history of fonts. Garfield (The End of Innocence) surveys fonts from Gutenberg's dour Gothic and the elegant classicism of Garamond to the childlike faux-naïveté of Comic Sans, now so widely used for everything from medical brochures to tombstones that a movement has arisen to ban it. Along the way he revisits the sometimes lurid lives of the great typographers — incest and bestiality included — and explores the legibility of highway signs and the subliminal messaging of presidential campaign fonts. There's much pop psychology here — heavy, angular fonts seem male, apparently, while thin, curlicued ones are female — and a lot of engaging connoisseurship that occasionally goes overboard, especially when comparing look-alike modern sans serif fonts: you have to strain at gnats to distinguish the ubiquitous corporate cordiality of Helvetica from the 'slightly softer and more rounded tone' of Arial. Regardless, Garfield's evocative prose — Cooper Black is 'the sort of font the oils in a lava lamp would form if smashed to the floor' — entices us to see letters instead of just reading them. Photos. (Sept.)" Publishers Weekly Copyright PWxyz, LLC. All rights reserved.
"Review" by , "Whether you're a hardcore typophile or a type-tyro, there's something here for you: be it the eye-opening revelations of Eric Gill's utter and complete perversity, or the creation of the typeface that helped Mr. Obama gain entrance to the White House."
"Review" by , "There is even a photograph of a quick brown fox literally jumping over a lazy dog. What a clever, clever book."
"Review" by , "Did I love this book? My daughter's middle name is Bodoni. Enough said."
"Review" by , "With wit, grace and intelligence, Simon Garfield tells the fascinating stories behind the letters that we encounter every day on our street corners, our bookstore shelves, and our computer screens." Michael Bierut, Partner, Pentagram Design, New York, and author of Seventy-Nine Short Essays on Design
"Review" by , "Simon Garfield reveals an invisible world behind the printed word... the lives of the designers and the letters they've created have never been more clearly detailed with so much flair."
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