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The Tipping Point: How Little Things Can Make a Big Difference

by Malcolm Gladwell

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Comment on this title and you could win free books! Synopses & Reviews Read the Powells.com Interview with Malcolm Gladwell Comment on this title and you could win free books! ISBN13: 9781600240058 ISBN10: 1600240054 All Product Details

 

Synopses & Reviews

Publisher Comments:

Unabridged - The New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment they take off, they reach their critical mass, or, the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends and the people who create the phenomenon of the word of mouth.

Synopsis:

This celebrated New York Times bestseller — now poised to reach an even wider audience in paperback — is a book that is changing the way Americans think about selling products and disseminating ideas.

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Product Details

ISBN:

9781600240058

Author:

Gladwell, Malcolm

Publisher:

Hachette Audio

Read:

Author

Subject:

Marketing - General

Subject:

Social Psychology

Subject:

Consumer Behavior - General

Subject:

Social change

Subject:

Psychology : General

Copyright:

2007

Publication Date:

20070431

Binding:

Compact Disc

Language:

English

Dimensions:

5.96x5.13x1.55 in. .57 lbs.

Media Run Time:

510

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The Tipping Point: How Little Things Can Make a Big Difference New Compact Disc Malcolm Gladwell

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Product details pages Hachette Audio - 2007-04-03 English 9781600240058 Reviews:

"Synopsis" by Ingram, This celebrated New York Times bestseller — now poised to reach an even wider audience in paperback — is a book that is changing the way Americans think about selling products and disseminating ideas.