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It's Not Luck: Marketing, Production, and the Theory of Constraintsby Eliyahu M. Goldratt
Synopses & Reviews
Using the unique business-novel format, Its Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.
With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.
Learn more about the powerful techniques first presented in the bestselling business novel, The Goal.
About the Author
ELIYAHU M. GOLDRATT is an Israeli physicist, inventor, and philosopher whose unconventional approach to business management has made him one of the most sought-after consultants in the world today. Through his lectures and writings, as well as his work with such corporations as General Motors, Ford, Proctor and Gamble, and AT&T, Dr. Goldratt continues his crusade to teach businesses to re-examine their basic assumptions in order to compete effectively in the new global market place.
RICK ADAMSON's voiceover credits include industrials and commercials for radio, television, and audiobook recordings, including The Secret and Younger Next Year.
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