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Media Today: An Introduction to Mass Communication


Media Today: An Introduction to Mass Communication Cover


Synopses & Reviews

Publisher Comments:

Media Today puts students at the center of profound changes in the twenty-first century media world -from digital convergence to media ownership- and gives them the skills to think critically about what these changes mean for the role of media in their lives. Completely revised with updated examples, case studies, and media resources, the third edition of this innovative mass communication textbook is built upon a media systems approach that gives students an insider's perspective on how mass media industries operate. By making students more knowledgeable about the influences that guide media organizations, Media Today builds media literacy skills to make students sensitive to ways of seeing media content as a means of learning about culture. Joseph Turow emphasizes throughout the many ways in which media convergence has blurred distinctions between and among various media. Each chapter guides students through the essential history of media industries; examines the current forces shaping their creation, distribution and exhibition; and explores the impact of emerging trends in media and society from globalization to social networking to video games. Comprehensive and engaging, Media Today features: a three-pronged media systems approach focused on media literacy, convergence, and emerging trends in today's media culture; up-to-date coverage of the latest political, economic, technological, and cultural issues affecting media industries; exciting new resources including an enclosed DVD with media examples and an interactive companion website featuring a full range of instructor and student materials including study podcasts at

Table of Contents

pt. 1. Understanding the Nature of Mass Media — 1. Understanding Mass Media and the Importance of Media Literacy — 2. Making Sense of the Media Business — 3. Formal and Informal Controls on Media Content: Government Regulation, Self-Regulation, and Ethics — 4. Making Sense of Research on Media Effects and Media Culture — pt. 2. Media Giants and Cross-Media Activities — 5. A World of Blurred Media Boundaries — 6. Understanding the Strategies of Media Giants — pt. 3. The Print Media — 7. The Book Industry — 8. The Newspaper Industry — 9. The Magazine Industry — pt. 4. The Electronic Media — 10. The Recording Industry — 11. The Radio Industry — 12. The Motion Picture Industry — 13. The Television Industry — 14. The Internet and Video Game Industries — pt. 5. Advertising and Public Relations — 15. The Advertising Industry — 16. The Public Relations Industry.

Product Details

Media Studies
Turow Joseph
Turow, Joseph
Mass media
Intercultural Communications-General
Non-Classifiable : Non-Classifiable
Social Science : Media Studies
Edition Number:
Publication Date:
August 2008

Related Subjects

Business » Communication
History and Social Science » Sociology » Media
Young Adult » General

Media Today: An Introduction to Mass Communication
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Product details 680 pages Taylor & Francis - English 9780203895344 Reviews:
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