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Fables of Abundance: A Cultural History of Advertising in America

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Fables of Abundance: A Cultural History of Advertising in America Cover

 

Synopses & Reviews

Publisher Comments:

Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.

About the Author

Jackson Lears is the author of No Place of Grace: Antimodernism and the Transformation of American Culture, 1880–1920, and the editor (with Richard Fox) of The Culture of Consumption and The Power of Culture. He is professor of history at Rutgers University.

Product Details

ISBN:
9780786723225
Publisher:
Basic Books
Subject:
Social Science : Sociology - General
Author:
Lears, Jackson
Subject:
Business & Economics : Advertising & Promotion
Subject:
History : General
Subject:
Advertising
Subject:
Business
Subject:
General
Subject:
Sociology - General
Subject:
Advertising & Promotion
Subject:
Business-Advertising
Subject:
main_subject
Subject:
all_subjects
Publication Date:
November 1995
Binding:
eBooks
Language:
English
Pages:
416

Related Subjects

Business » Advertising
History and Social Science » Sociology » General
History and Social Science » World History » General

Fables of Abundance: A Cultural History of Advertising in America
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Product details 416 pages Basic Books - English 9780786723225 Reviews:
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