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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Cover

 

Synopses & Reviews

Publisher Comments:

Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating “blue oceans”: untapped new market spaces ripe for growth. Such strategic moves—which the authors call “value innovation”—create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future.

Table of Contents

Creating blue oceans — Analytical tools and frameworks — Reconstruct market boundaries — Focus on the big picture, not the numbers — Reach beyond existing demand — Get the strategic sequence right — Overcome key organizational hurdles — Build execution into strategy — The sustainability and renewal of blue ocean strategy.

Product Details

ISBN:
9781422147986
Publisher:
Harvard Business Review Press
Subject:
Strategic planning
Author:
Kim, W. Chan
Author:
Mauborgne, Renée
Author:
Mauborgne, Renee
Author:
Kim, Chan
Subject:
Investments & Securities - General
Subject:
Audio Books-Business
Subject:
business, business plans
Subject:
Business;Marketing
Subject:
BUSINESS STRATEGY
Subject:
Systems & Planning
Subject:
Business management
Subject:
Business & Economics : Strategic Planning
Subject:
main_subject
Subject:
all_subjects
Publication Date:
December 2004
Binding:
eBooks
Language:
English
Pages:
288

Related Subjects

Business » Business Plans
Business » Investing
Business » Marketing

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Product details 288 pages Harvard Business Press - English 9781422147986 Reviews:
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