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How We Decide

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How We Decide Cover

 

Synopses & Reviews

Publisher Comments:

The first book to use the unexpected discoveries of neuroscience to help us make the best decisions

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the minds black box with the latest tools of neuroscience, theyre discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, its best to let our unconscious mull over the many variables. But when were picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.

Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker players.

Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

 
This book features a teaser chapter from Lehrers blockbuster book on creativity, Imagine.

Synopsis:

A best-selling journey inside the human mind draws on the latest tools of neuroscience to explore the decision-making process as a blend of both feeling and reason and, utilizing cutting-edge research, explains how we can make better decisions. By the author of Proust Was a Neuroscientist. Reprint.

About the Author

Jonah Lehrer is editor at large for Seed magazine and the author of Proust Was a Neuroscientist (2007) and How We Decide (February 2009). A graduate of Columbia University and a Rhodes Scholar, Lehrer has worked in the lab of Nobel Prizewinning neuroscientist Eric Kandel and has written for the New Yorker, Wired, Boston Globe, Washington Post, and Nature, and writes a highly regarded blog, The Frontal Cortex. Lehrer also commentates for NPRs Radio Lab.

Product Details

ISBN:
9780547347486
Publisher:
Houghton Mifflin Harcourt
Subject:
General science
Author:
Lehrer, Jonah
Subject:
Science : General
Subject:
Business & Economics : Decision Making & Problem Solving
Subject:
Psychology : Cognitive Psychology
Subject:
Psychology : Physiological Psychology
Publication Date:
January 2010
Binding:
eBooks
Language:
English
Pages:
256

Related Subjects

Business » Strategy
Education » Conflict Resolution
Health and Self-Help » Psychology » Cognitive Science
Health and Self-Help » Psychology » General
Health and Self-Help » Self-Help » General
Health and Self-Help » Self-Help » Memory and Thinking Skills
Reference » Science Reference » General

How We Decide
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Product details 256 pages Houghton Mifflin Harcourt - English 9780547347486 Reviews:
"Synopsis" by , A best-selling journey inside the human mind draws on the latest tools of neuroscience to explore the decision-making process as a blend of both feeling and reason and, utilizing cutting-edge research, explains how we can make better decisions. By the author of Proust Was a Neuroscientist. Reprint.
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