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Ambitious Brew: The Story of American Beerby Maureen Ogle
Synopses & Reviews
Ambitious Brew, the first-ever history of American beer, tells an epic story of American ingenuity and the beverage that became a national standard. Not always Americas drink of choice, beer finally took its top spot in the nations glasses when a wave of German immigrants arrived in the mid-nineteenth century and settled in to re-create the beloved biergartens they had left behind. Fifty years later, the American-style lager beer they invented was the nations most popular beverage—and brewing was the nations fifth-largest industry, ruled over by titans Frederick Pabst and Adolphus Busch. Anti-German sentiments aroused by World War I fed the flames of the temperance movement and brought on Prohibition. After its repeal, brewers replaced flavor with innovations such as flashy marketing and lite beer, setting the stage for the generation of microbrewers whose ambitions would reshape the brew once again.Grab a glass and a stool as Maureen Ogle pours out the surprising story behind your favorite pint.
About the Author
MAUREEN OGLE is a historian whose previous books include All the Modern Conveniences and Key West. She lives in Ames, Iowa.
Table of Contents
CHAPTER ONE German Beer, American Dreams
CHAPTER TWO I Must Have Nothing But the Very Best”
CHAPTER THREE Masters of the Situation”
CHAPTER FOUR The Enemy at the Gates
CHAPTER FIVE Happy Days?
CHAPTER SIX You Have to Think About Growth”
CHAPTER SEVEN Make Mine Small, Pure, Real, and Lite
CHAPTER EIGHT Something Old, Something New
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