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Ambitious Brew: The Story of American Beer

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Ambitious Brew: The Story of American Beer Cover

 

Synopses & Reviews

Publisher Comments:

Ambitious Brew, the first-ever history of American beer, tells an epic story of American ingenuity and the beverage that became a national standard. Not always Americas drink of choice, beer finally took its top spot in the nations glasses when a wave of German immigrants arrived in the mid-nineteenth century and settled in to re-create the beloved biergartens they had left behind. Fifty years later, the American-style lager beer they invented was the nations most popular beverage—and brewing was the nations fifth-largest industry, ruled over by titans Frederick Pabst and Adolphus Busch. Anti-German sentiments aroused by World War I fed the flames of the temperance movement and brought on Prohibition. After its repeal, brewers replaced flavor with innovations such as flashy marketing and lite beer, setting the stage for the generation of microbrewers whose ambitions would reshape the brew once again.Grab a glass and a stool as Maureen Ogle pours out the surprising story behind your favorite pint.

About the Author

MAUREEN OGLE is a historian whose previous books include All the Modern Conveniences and Key West. She lives in Ames, Iowa.

Table of Contents

CONTENTS

INTRODUCTION 

CHAPTER ONE German Beer, American Dreams 

CHAPTER TWO “I Must Have Nothing But the Very Best” 

CHAPTER THREE “Masters of the Situation” 

CHAPTER FOUR The Enemy at the Gates 

CHAPTER FIVE Happy Days? 

CHAPTER SIX “You Have to Think About Growth” 

CHAPTER SEVEN Make Mine Small, Pure, Real, and Lite 

CHAPTER EIGHT Something Old, Something New 

EPILOGUE 

ACKNOWLEDGMENTS 

ENDNOTES 

BIBLIOGRAPHY 

INDEX 

Product Details

ISBN:
9780547536910
Publisher:
Houghton Mifflin Harcourt
Subject:
United States - General
Author:
Ogle, Maureen
Subject:
History : United States - General
Subject:
Business & Economics : Industries - General
Subject:
Business & Economics : Corporate & Business History - Genera
Subject:
Cooking : Beverages - Beer
Subject:
Cooking : History
Subject:
Technology & Engineering : Food Science
Publication Date:
October 2007
Binding:
eBooks
Language:
English
Pages:
432

Related Subjects

Business » General
Business » History and Biographies
Business » Management
Business » Writing
Cooking and Food » Beverages » Beer and Beermaking
Cooking and Food » Beverages » Wines and Beer
Cooking and Food » Reference and Etiquette » Historical Food and Cooking
History and Social Science » US History » General
Reference » Science Reference » Technology

Ambitious Brew: The Story of American Beer
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Product details 432 pages Houghton Mifflin Harcourt - English 9780547536910 Reviews:
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